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eOne Family Appoints VP of Creative Affairs

Jillianne Reinseth joins Entertainment One Family as Vice President of Creative Affairs.

London, UK -- Olivier Dumont, Managing Director, Entertainment One Family and Entertainment One Licensing (eOne), announced that Jillianne Reinseth has been appointed Vice President, Creative Affairs for eOne Family, effective March 2, 2015. 

Based in Toronto, Reinseth will lead creative affairs for eOne Family and oversee linear content acquisition, development and production for the dynamic division. She will work closely with eOne Family’s distribution, licensing and merchandising leadership globally to ensure the content acquired and produced by the division fully matches the needs of the market.

“We are delighted that Jillianne has joined the team. She has extensive cross-functional experience with successful global brands in the family space and brings great relationships in the broadcast and creative communities in Canada, and around the world,” said Dumont. “eOne Family continues to gain momentum with more and more best in class creative and production partners, with three major properties launching within the next year. We are excited to have strong teams on the ground in Canada, and around the world, to source production and co-production opportunities.”

Prior to joining eOne, Reinseth served as VP of Creative Affairs for Nerd Corps Entertainment where she successfully expanded Nerd Corps’ development slate from a boys’ action focus to a broader range of projects with wide brand appeal. Former roles also include VP of Development for Cookie Jar Entertainment, Director of Development for Studio B Productions, and creative management roles at Chorion plc, and The Walt Disney Company and Nickelodeon

With teams around the world, eOne Family has emerged as a leader in brand management, creating and producing family programming that airs on major international broadcasters including Nick Jr. (UK & U.S.), Disney, Channel 5, Cartoon Network and Teletoon. eOne Family also oversees international sales for the programs it creates including No.1 UK preschool franchise Peppa Pig, BAFTA award winning Ben & Holly’s Little Kingdom, and the new action-adventure comedy brand, “Zak Storm”. eOne Family’s Licensing and Merchandising team manages branding programs for each of eOne’s key family franchises, including Peppa Pig which now generates more than $1 billion in retail sales worldwide per annum.

Source: Entertainment One

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.