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eOne Expands Licensees for ‘Peppa Pig’

Entertainment One adds Jazwares, Cra-Z-Art, Accutime, Tin Box Co., Pamson and Zak Designs as licensees for preschool hit ‘Peppa Pig.’

NEW YORK -- Peppa Pig, the global preschool powerhouse with a top-rated TV show on Nick Jr. in the U.S. and Treehouse in Canada, is making a splash with five new licensing partners. With an even more extensive product assortment from master toy licensee Jazwares. Entertainment One (eOne), the international entertainment company that introduced the world to the endearing property, has signed new deals with Cra-Z-Art, Accutime Watch Corp., Tin Box Company, Pamson, and Zak Designs. In addition, based on the success of its debut range of Peppa products, Jazwares is expanding its offerings to include an all-new Peppa Pig Construction toys for the U.S. and Canada. The new collections will substantially increase the selection of Peppa Pig merchandise at retail, giving fans many more opportunities to love and engage with the popular brand.

“The number of Peppa fans continues to grow and we are delighted to partner with so many amazing licensees to provide new ways for children to interact with the delightful character,” said Joan Grasso, VP, Licensing, North America eOne Family. “We are also excited about expanding our relationship with Jazwares, which continues to provide engaging, must-have toys that have been resonating with Peppa fans across the U.S. and Canada.”

Among Jazwares’ new ‘Peppa Pig’ construction offerings are:

  • Peppa Pig's House Construction Set – Children can harness their creativity while they piece together this three-story home complete with Peppa, George, Mummy, Daddy, and 107 other pieces for their building pleasure. This innovative and interactive toy lets children shape their minds as they shape Peppa's pad! Ages 2-5, SRP $49.99
  • Peppa Pig and George’s Pirate Ship Construction Set – Kids everywhere can join Peppa as she embarks on a sea journey with her brother George! The 82-piece set includes Peppa and George figures and a large, powerful-looking ship with a spring-loaded cannon for exciting play value. There’s lots of fun to be had for little ones as they fit the pieces together! Ages 2-5, SRP $49.99

Cra-Z-Art is developing a wide range of craft and activity products. These include paint-by-numbers kits, activity fun packs, and velvet posters as well as an assortment of make-your-own and color-your-own activity sets, a coloring & activity backpack, transfer tattoo maker, stickers, magna doodle, pop beads jewelry, learn-to-lace, and more. The wide-ranging line-up includes Peppa Pig Mold n’ Play 3D Figure Maker, featuring seven colors of super-soft Softee Dough modeling compound, four 3D figure molds of Peppa, George, Mummy, and Daddy, and punch-out accessories, so young artists can outfit the characters any way they like. Ages 3+, SRP $14.99

Accutime Watch Corp. will make telling time tons of fun with a range of 12 watches and exciting novelty products for kids ages 3-6, SRP $4.99-$12.99. The new introductions include The Ageless Time Teacher, a fashionable assortment of analog watches with adorable Peppa at the center of the timepiece. SRP $12.99

Tin Box Company will offer various tinware items such as decorative tins, storage boxes and more. Among the new offerings will be the Peppa Pig Large Embossed Carry-All and the Peppa Pig Tin Purse with Beaded Handle. Ages 3+, SRP $7.99

Pamson is developing a wide range of seasonal summer products, including jump ropes, racquetball set, sprinklers, bubbles, and sand and garden toys. Included in the new line-up is the Peppa Sidewalk Chalk Set, featuring molded character pieces. Ages 3+, SRP $4.99

Zak Designs is developing a broad range of mealtime products, including trays, gift sets, and water bottles, to bring Peppa to the table for families! The offerings include the Peppa Pig 3pc Boxed Set for children ages 3-5, SRP $7.99-$9.99, and the Peppa Pig Perfect Flo Toddler Cup for ages 18 months+, SRP $5.99-$7.99

In addition, licensee TCG Toys is expanding its Peppa Pig collection to include the Peppa Pig Jumbo Mega Mat, a full-color floor mat that is 3.5 feet wide by 5 feet long of super durable EVA foam, which includes two Peppa vehicles for extended play. The Mega Mat is perfect for both home and outdoor use. Ages 3+, SRP $29.99

This year, the global Peppa Pig licensing program is on track to exceed $1 billion in retail sales.

Peppa Pig is a powerful entertainment brand with more than 700 licensees worldwide. The show airs in over 180 territories and has been translated in more than 40 languages, so kids everywhere can fully immerse themselves in Peppa and her family’s upbeat and entertaining adventures.

Source: Entertainment One

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.