Former Fremantle Media brand manager to oversee licensing, brand strategy, retail sales and retail marketing in the U.K. for Entertainment One’s licensed properties, including ‘Peppa Pig’ and ‘PJ Masks.’
LONDON -- Entertainment One (eOne) has announced that Katie Rollings has been appointed as Head of UK Licensing for eOne Family and eOne Licensing. Based in eOne’s London headquarters, Rollings will be responsible for all commercial activity for its licensed properties in the UK including licensing, brand strategy, retail sales and retail marketing. Leading a team of five licensing executives, Rollings will spearhead the continued growth and expansion of the firm’s UK licensing program across its portfolio of family, lifestyle and film properties with a strategic focus on Peppa Pig and PJ Masks.
Reporting into Andrew Carley, Head of Global Licensing, Rollings will manage the firm’s key alliances with UK licensees and retailers, identify new licensing opportunities and retail channels in addition to developing brand strategies and retail marketing initiatives that will drive commercial growth in the market. In her new role, Rollings will work closely with eOne’s product development, marketing, international licensing, theatrical and home entertainment divisions to ensure a collaborative and aligned approach across the business.
Rollings joins the company with 20 years’ experience working on leading preschool properties including Thomas & Friends, Bob the Builder, Teletubbies and Chuggington. Prior to eOne, Rollings held Brand Management positions at Fremantle Media, where she led the global brand strategy for Kate & Mim Mim, and at Ludurom where she managed the UK consumer products program for Chuggington. She has also held a number of senior roles including VP International Marketing and VP UK Consumer Products and International Marketing at HIT Entertainment and Asia Territory Manager at BBC Worldwide where she oversaw the launch of Teletubbies in Asia.
Andrew Carley, Head of Global Licensing at eOne commented, “Rollings is a highly respected industry veteran with a strong track record of driving commercial success for some of the UK’s biggest preschool brands. Her passion, expertise and creativity will help us to both take Peppa Pig to even greater heights here in the UK and oversee the launch and build of the much anticipated PJ Masks UK licensing program. We look forward to welcoming her to the team.”
Source: Entertainment One