Time Warner's Entertaindom.com and Pulse Entertainment have formed a
strategic relationship to bring interactive animated entertainment to the
Web. The partnership includes content produced by Pulse Entertainment as
well as an investment by Entertaindom in Pulse. The cash and content deal
strengthens Entertaindom's ongoing alliance with Pulse Entertainment as
home to its Pulse Comix page and as a major content provider for
Entertaindom Web shows like MARVIN THE MARTIAN, DR. SCIENCE and FLOOPS.
Each of these three shows utilize 3D technology that allows the viewer to
interact with the characters or environment. Under terms of the new deal,
Pulse will create new 1-minute episodes of MARVIN THE MARTIAN and a new
series entitled, LI'L GREEN MEN, the story of two tiny aliens who are
assigned to explore the Earth. In addition, Entertaindom will also become
the exclusive distributor of PULSEBEAT, a showcase for independent Web
developers who produce shows using Pulse's technology. Jim Moloshok,
Entertaindom's CEO and president, said, "To bring quality entertainment to
a Web audience requires highly articulate programming and an ease of use
for the consumer. Pulse technology allows us to present an engrossing
experience for our audience with minimal requirements by the consumer. We
believe that Pulse's cutting edge technology and animation capabilities
combined with our creative team and marketing power will help us bring a
brand new style of entertainment to the Internet." Pulse's Pulse Creator is
a media enabling technology that allows developers to add life and
personality to on-line computer generated images. Pulse's technology also
breaks down the bandwidth barrier by delivering scalable interactive rich
media content to the masses via narrowband and broadband. This technology
allows for fast ramp production and download times by importing assets into
Pulse Entertainment's animation environment and using Pulse Player, a
browser technology for playing interactive, 3D content with streaming
updates of behaviors and audio.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
