Moviegoers everywhere joined the fun on Monday, July 17 as advance tickets went on sale in anticipation of the Sony Pictures Animation film’s July 28 release date.
CULVER CITY, CA -- In celebration of the fourth annual World Emoji Day (@WorldEmojiDay) on Monday, July 17, audiences can were able to excited for the film by getting their tickets early -- and Sony Pictures Animation joined the fun by orchestrating a series of events and appearances in a worldwide salute to the emoji, the means of communication that crosses borders and language.
On World Emoji Day, tickets went on sale for The Emoji Movie. MovieTickets.com continued their multi-picture partnership with Sony with a site-wide takeover for the film, announcing the start of advance ticketing on the site, newsletter and social media. (Advance tickets are also available on Fandango and Atom Tickets.)
“Emojis help us express ourselves in ways we don’t have time to express, or don’t have the forethought to express, or are afraid to express -- or don’t have the language to express,” said The Emoji Movie director and co-writer Tony Leondis, commenting on the announcement. “It’s perfectly fitting for everyone around the world to celebrate World Emoji Day, because emojis really do bring us all closer together - in this world of technology, the human heart has found a way to connect.”
Anticipation of World Emoji Day began on Saturday, July 15, as Sony Pictures Animation attempted to set a new Guinness World Records title for the largest gathering of people dressed as emoji faces simultaneously across multiple venues. Spanning three continents, fans converged in Dubai, Moscow, London, Dublin, and Sao Paulo, dressing as the film’s characters in the attempt to set the record.
On World Emoji Day itself, the fun started early with special Emoji Movie-inspired events:
- The film’s voice cast -- Maya Rudolph, Patrick Stewart, and Jake T. Austin -- took over ABC’s Good Morning America to celebrate the day.
- Jeremy Burge, the creator of World Emoji Day, appeared on the BUILD Series NYC.
- On Univision, influencer Sascha Barboza created a party video with her daughter, and Univision talent shared on-air vignettes on their social pages.
- Later in the day, Austin and Leondis were joined by Burge to ring the closing bell at the New York Stock Exchange, and the cast lit the Empire State Building yellow in participation with Oath for Good and Girls Who Code.
- The festivities kicked off Monday in New York and Beverly Hills as Saks Fifth Avenue unveiled its “Saks Fifth Avenue x The Emoji Movie” collection in the windows of its flagship stores. The product collection, comprised of emoji-inspired fashion and accessories, is led by renowned designer Jason Wu, along with fellow designer brands Mackage, Havaianas, Gents, Del Toro, and Orlebar Brown. The windows feature ready-to-wear, outerwear, and accessories from the collection combined with unique interactive technology created by Mitene & Sony Music Communications that enables consumers to interact with Emoji characters from the film.
Moviegoers were able to join the fun on their phones, online, by interacting with some of their favorite apps:
- Snapchat launched The Emoji Movie Snapchat Lens, which allows Snapchatters to pose as three of the most popular emojis: Cat with Heart Eyes, Poop, and Gene -- the star of the movie, who can express several emotions. The Lens is set to the tune of Charles Wright’s song “Express Yourself.”
- The Emoji Movie sticker app, developed by Moji, launched on World Emoji Day in advance of the full release of the app. The full app will provide a groundbreaking way for users to create their own customized emojis.
- Several of audiences’ favorite apps, featured in the movie, joined the celebration on social media. Candy Crush Saga gave fans an exclusive first-look at the in-game challenges inspired by The Emoji Movie that will launch to coincide with the movie’s general release. Candy Crush Saga, which features in a standalone scene in The Emoji Movie, will be sharing the exclusive content for a 24-hour period, including a sneak peek from the scene in which our heroes are trapped inside the Candy Crush game board and must play through the levels in order to survive. The content was available to view on Candy Crush Saga’s Facebook, Instagram and Twitter channels throughout the day.
- In addition, Just Dance and Just Dance Now also launched a custom Emoji Movie Dance Map on World Emoji Day.
The Emoji Movie unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one facial expression - except for Gene (T.J. Miller), an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become “normal” like the other emojis, Gene enlists the help of his handy best friend Hi-5 (James Corden) and the notorious code breaker emoji Jailbreak (Anna Faris). Together, they embark on an epic “app-venture” through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever.
The Emoji Movie features the voices of T.J. Miller, James Corden, Anna Faris, Maya Rudolph, Steven Wright, Jennifer Coolidge, Jake T. Austin, Christina Aguilera, Sofia Vergara and Sir Patrick Stewart. The film is directed by Tony Leondis, produced by Michelle Raimo Kouyate, and screenplay by Tony Leondis & Eric Siegel and Mike White from a story by Tony Leondis & Eric Siegel. “emoji” is a trademark of emoji company GmbH used under license.
The Emoji Movie arrives in theaters on July 28.
Source: Sony Pictures Entertainment