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EA Vet Sinjin Bain to Head Method Studios’ New AR/VR Unit

Newly formed Method EXP unit will bring company's CG and design artistry to immersive experiences for all platforms.

Sinjin Bain brings years of gaming and interactive experience to Method EXP, the new VR/AR production group formed by Method Studios.

LOS ANGELES -- Method Studios launched Method EXP as a dedicated production group creating world-class immersive experiences, (formerly known as Deluxe VR), and appointment of longtime Electronic Arts executive Sinjin Bain to run it as senior VP, global head of VR/AR.

Method EXP tightly unifies the CG and design artistry of Method Studios worldwide with AR/VR strategists, directors, technologists and producers to envision and create immersive experiences for all platforms. Bain brings deep connections in gaming and interactive entertainment to the leadership role.

“Immersive experiences are still a nascent, emerging medium and there are all kinds of opportunities to bring the triad of production capabilities, IP and platforms together in exciting, brand-new ways,” Bain said. “Method EXP has created inspired experiences at a quality level that truly stands out. The talent and capabilities here are fantastic and I’m excited to work with this team to build and extend our innovative proprietary technologies and collaborations in this space.”

Bain is a recognized leader in interactive entertainment who has continually set precedents in the games industry and continues to push development in new directions.

In his 15 years at EA, he executive produced some of the world’s biggest game titles for EA Partners such as Rock Band. As COO and EP of EA’s Maxis and EARS studios, Bain produced The Sims, one of the best-selling video game franchises of all time, and “The Simpsons.”

As global general manager of EA Partners, he helped build the most successful independent development publishing groups in the industry, signing AAA developers including Respawn, Harmonix, Insomniac and Crytek, and delivering the highest average Metacritic scores of any EA business unit.

Bain was most recently the CEO of Maxplay, a platform enabling real-time distributed collaborative development with unprecedented runtime performance for VR and AR.

Source: Method Studios

Thomas J. McLean's picture

Tom McLean has been writing for years about animation from a secret base in Los Angeles.