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D'Works Launches $1M 'Turbo' Contest

DreamWorks Animation launches the action-packed “Turbo Racing League” app and $1,000,000 Shell-Out contest.

GLENDALE, CA --

DreamWorks Animation redefines a snail's pace and makes mobile history with the action-packed Turbo Racing League app and the $1,000,000 Shell-Out contest presented by Verizon. The game, which is inspired by DreamWorks Animation's upcoming summer film Turbo about a snail who gains super-speed, will feature the first contest of its kind to shell-out one million dollars in total cash prizes.

The Turbo Racing League App from DreamWorks Animation and PikPok features the thrill of racing in the palm of your hands and is available on iPad, iPhone, iPod touch, Android handsets and tablets, and Windows Phone 8. Players can rocket to the finish line like shell on wheels as they drift around corners, perform crazy stunts, collect tomatoes and grind rails to earn performance upgrades and improve their race times. The game is available on all mobile carriers, however, fans who play the game on a Verizon device will have access to exclusive content from the film as well as unique game customization options and insider tips and tricks on game play.

"Turbo Racing League perfectly captures the high-octane excitement of the film, and players of all skill levels will love the detail and depth that went into creating this addictive racing game," said DreamWorks Animation Head of Global Interactive Chris Hewish. "The basic game play is easy enough for everyone to enjoy, but the added complexities of the advanced maneuvers and the $1,000,000 Shell-Out will have racers vying for a lot more than bragging rights!"

To compete for real cash prizes in the $1,000,000 Shell-Out Presented By Verizon, eligible* players must achieve Daily Goals or obtain sufficient tomatoes throughout the game to unlock access into the weekly Contest. Once in the race, players can show off their driving skills on specific Contest race tracks during an eight week qualifying period of weekly Preliminary Races starting on May 16, 2013 and continuing until July 7, 2013. Each week, the ten fastest racers will win cash prizes up to $25,000.

Each of the eight weekly first place finishers will earn an invitation to the Grand Finale Race Event in Los Angeles to compete against each other for the chance to earn the title of Turbo Racing League Champion and the Grand Prize of $250,000! The final race will be held in Los Angeles on July 17, 2013, in conjunction with the theatrical premiere of Turbo.

The Turbo Racing League App features:

Nine Unique Race Tracks to Test Your Skills

Special RaceEvents: Time Trials, Limited Fuel, Slalom and Rival Races

Thousands of Performance and Design Combinations: Shell Upgrades, New Paint Jobs and Neon Glows

Leaderboardshighlighting how you rank against your friends and all the top players

Ability torecord your greatest race moments, watch on instant replay and share with your friends

Optional Facebook and Twitter posting to show off your pimped-out Shell and bestscores

The Turbo Racing League App is available for free from the App Store on iPhone, iPad and iPod touch or at www.Appstore.com/TurboRacingLeague, from Google Play at http://play.google.com, and from Windows Phone Store at http://www.windowsphone.com.

Watch the game trailer, below:

*Turbo Racing League $1,000,000 Shell-Out Contest begins on May 16, 2013 and ends on July 17, 2013.  NO PURCHASE NECESSARY. Airtime, message & data rates may apply for app download & use. US Adults only. VOID in AZ, IA, LA, ND and VT. Age restrictions and other eligibility requirements apply. For complete Contest eligibility requirements, rules, terms and conditions, please visit: www.turbomovie.com/shelloutrules.html. Sponsors: DreamWorks Animation LLC, 1000 Flower Street, Glendale, CA 91201 and Prodigy Design Limited/Pik Pok, Level 7, Willbank House, 57 Willis Street, Wellington, New Zealand.

Source: DreamWorks Animation

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.

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