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DNEG Launches DNEG 360 Division with Dimension Studio

The two companies’ joint virtual production venture expands to provide end-to-end client production solutions, from development through post; LED volume stages are also debuted in London and Rome.

Leading visual entertainment services company DNEG announced the launch of a new division, DNEG 360, operated by Dimension Studio, a leader in real-time production. As part of the launch, the companies also debuted two of the world’s largest LED volume stages, in London and Rome. In addition, the companies shared a behind-the-scenes video (below) titled The Evolution of Virtual Production, which showcases their latest virtual production techniques and advancements.

In February 2021, DNEG and Dimension announced a joint venture to deliver virtual production services. The DNEG 360 service expands on this to include visualization, virtual production, content creation, and development services, providing clients with end-to-end production solutions and seamless transition through development, pre-production, and virtual production into visual effects and post for feature film and episodic projects, advertising, and music videos.

DNEG 360’s LED volume stages in the London studio offer two stages: Stage One features an LED volume with 1600 panels making up a 20m x 8m curved LED wall, with four wild walls and a retractable LED ceiling; Stage Two is for performance, vehicle, and volumetric capture. The second LED operation at Cinecittà Studios in Rome utilizes a 24m x 8m LED volume with an LED ceiling and a 25m rotating platform deck to allow for quick repositioning of sets.

“DNEG 360 is the only end-to-end, real-time powered service provider operating at this kind of scale anywhere in the world,” said DNEG 360 and Dimension Studio managing director Steve Griffith. “Our experienced and talented team has delivered thousands of shots and over 800 virtual production shoot days, which has allowed us to refine our approach through hands-on experience. We have taken the promise of the technology and made it work at scale, mapping out and defining the creative journey through the digital production process, from development through to delivery. This allows us to provide guidance, experience, and continuity for our clients as they navigate the filmmaking process, reducing risk and finding cost efficiencies.”

Since 2021, DNEG and Dimension have delivered virtual production work on shows such as Masters of the Air (Apple TV+); Those About to Die (Peacock); Here (Sony Pictures); Avatar: The Last Airbender (Netflix); No Way Up (Altitude Film Entertainment); Devotion (Sony Pictures); The Muppets Mayhem (Disney+); and others.

“The launch of DNEG 360 is another example of DNEG’s strategy of investing in areas of technological advancement to reinforce our leadership position,” added DNEG Global CEO Namit Malhotra. “The work that the DNEG 360 team is delivering is second to none, and the advances that we are making in real-time technologies and virtual production techniques are both creatively exciting and game-changing in terms of the opportunities and efficiencies that they open up for our clients and partners. I’m excited to welcome our clients to explore our world-leading LED volume stages in London and Rome, and I look forward to seeing DNEG 360’s latest slate of projects hitting our screens soon.”

Dimension and DNEG 360: The Evolution of Virtual Production

Source: DNEG

Debbie Diamond Sarto's picture

Debbie Diamond Sarto is news editor at Animation World Network.