Company signals commitment with initial $2 million donation to the NAACP.
The Walt Disney Company has just announced a $2 million donation to the NAACP, for “furthering their longstanding work promoting social justice by eliminating disparities and racial discrimination through their advocacy and education programs.” The donation begins the company’s $5 million pledge to support nonprofit organizations that advance social justice.
“The killing of George Floyd has forced our nation to once again confront the long history of injustice that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our power to ensure that acts of racism and violence are never tolerated,” said Bob Chapek, Chief Executive Officer, The Walt Disney Company. “This $5 million pledge will continue to support the efforts of nonprofit organizations such as the NAACP that have worked tirelessly to ensure equality and justice.”
According to the company statement, today’s pledge is part of their ongoing commitment to support organizations that advance social justice. “For many years, Disney has worked closely with groups that advocate for and empower communities of color, including the NAACP, whose mission is to ensure a society in which all individuals have equal rights without discrimination based on race. The Company has also previously provided millions of dollars in grants to help students from underrepresented groups make the dream of higher education a reality, including $2.5 million to the United Negro College Fund.”
The company also announced that through the Disney Employee Matching Gifts program, employees are able to increase their impact in their communities by donating to eligible organizations, with the Company matching those gifts.
This past Tuesday night, the Company aired a slate of special programming on a number of its TV networks to encourage a discussion of racism and oppression in America. The programming included an ABC News primetime special, “America in Pain: What Comes Next?,” that examined the protests and outrage across the country in response to the killing of Mr. Floyd. The special was preceded by the re-airing of two timely episodes of black-ish: “Hope,” which explores the issue of police brutality and flaws in the judicial system, and “Juneteenth,” which examines the lack of accurate representation of African Americans in our nation’s history.
Click here to find more information about the ongoing work of the NAACP.
Source: The Walt Disney Company
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.