Marking ‘Avatar Day,’ the spot will debut tonight on ESPN’s ‘Monday Night Football’ game as part of worldwide celebrations transporting cities to the world of Pandora; Original ‘Avatar’ now streaming on Disney+.
Today is “Avatar Day,” and The Walt Disney Company is marking the occasion by debuting the final trailer for Avatar: The Way of Water, James Cameron’s long-awaited and highly anticipated follow-up to his Academy Award-winning sci-fi adventure, Avatar, during tonight’s Monday Night Football game, which airs at 5:15 PM PT/8:15 PM ET on ESPN. But, if you’re not really into football - like this writer - you can check out this spot right now on AWN (below)
Beginning today, the original 2009 Avatar is once again available to stream on Disney+.
For the worldwide celebration of “Avatar Day,” a number of cities worldwide have transformed themselves into Pandora. In Italy, the Venice Canals were made blue with projections on the water and buildings; in Sydney, Bondi Beach Icebergs Pool became a giant blue bird’s eye view billboard for the film. Lastly, tonight at approximately 7 PM EST in New York City Times Square, Avatar: The Way of Water will simultaneously light up 40 digital screens, immersing viewers in an anamorphic 3D, nearly 360-degree experience of Pandora's underwater world.
Scheduled Gala premieres:
- London – December 6 (World Premiere)
- Seoul – December 9
- Tokyo – December 10
- Los Angeles – December 12
Disney also shared that Snapchat has created an augmented reality Lens that turns any Snapchatter into a Na'vi, with each Snapchatter getting a personalized experience. The Lens uses machine learning to transform in real-time their mouth, eyes, head shape, hair, and skin - complete with blue-striped texture - as if they came straight from Pandora. Check it out here.
Watch the trailer:
Global promotional partners, including Mercedes-Benz, NYX Professional Makeup - L’Oréal Groupe, Kellogg’s, and Cereal Partners Worldwide, will support the film with media campaigns and first-to-market activations.
In the film, the story skips ahead 10 years since the events of the first film unfolded; it follows the Sully family’s struggle to keep each other safe from harm, the battles they fight to survive, and the hardships they weather along the way.
Directed by Cameron and produced by Cameron and Jon Landau, the story is by Cameron & Rick Jaffa & Amanda Silver & Josh Friedman & Shane Salerno. David Valdes and Richard Baneham serve as the film’s executive producers.
The film stars Zoe Saldana, Sam Worthington, Sigourney Weaver, Stephen Lang, Cliff Curtis, Joel David Moore, CCH Pounder, Edie Falco, Jemaine Clement, Giovanni Ribisi, and Kate Winslet.
The film's visual effects, overseen by multiple Oscar-winning VFX supervisor Joe Letteri, are being produced by Wētā FX.
Source: Walt Disney Studios