The new collaboration allows artists to connect their preferred content creation tools in a unified production pipeline for faster, easier changes and enhanced content production, with a lower barrier of entry for accessing M&E workflows.
Today, disguise announced a new collaboration with NVIDIA to integrate the NVIDIA Omniverse platform with disguise’s platform for producing immersive experiences. With this new integration, artists will soon be able to connect their preferred digital content creation (DCC) tools, like Maya, Cinema 4D, and 3ds Max, in a unified production pipeline. This connectivity will allow for easier and quicker changes, enhanced content production, the ability to work in full fidelity, and a lower barrier of entry for accessing media and entertainment workflows within the disguise real-time production platform.
According to the company, disguise bridges the physical and the virtual by combining 3D visualization software, cloud solutions, platform, hardware, and services. It has a 20-year history of creating visual experiences, including live concerts for artists like Beyonce, location-based experiences like Illuminarium, virtual productions for Netflix and Amazon Prime, extended reality stages for companies like Siemens and Verizon, and broadcast coverage for ITV and TUDN.
NVIDIA Omniverse is an extensible platform enabling individuals and teams to build custom 3D pipelines and simulate large-scale virtual worlds. In addition, 3D design teams can work across multiple software suites to collaborate in real-time in a shared environment.
“By opening up the production pipeline to standard DCC tools, the available talent pool grows dramatically, overcoming talent shortages across media and entertainment,” said Raed Al Tikriti, Chief Product and Technology Officer at disguise. “This is the rising tide that lifts all boats. The integration with NVIDIA Omniverse connects content creation tools to industry-leading real-time engines such as Unreal Engine and opens up future avenues for connecting AI-assisted content creation workflows that are evolving rapidly and taking the industry by storm.”
The integration builds on disguise’s existing RenderStream capabilities, a bi-directional protocol transporting rendering information between third-party render engines and disguise. Additionally, it allows for greater synchronicity of content and data tracking across the production workflow and the merging of the physical and virtual worlds.
Remote teams and productions can collaborate by connecting to disguise’s cloud platform. This suite of applications includes disguise Drive for unified upload and storage and Previz for importing, previsualizing, and sharing 3D interactive scenes for any production.
“Today’s toughest content production challenges require improved productivity and efficiency,” said Richard Kerris, vice president of Omniverse platform development at NVIDIA. “Through the combination of disguise and NVIDIA Omniverse, technical and creative professionals can take their 3D visualization and virtual production workflows to the next level.”
A preview of the integration will be shown at NVIDIA GTC on March 23, 2023, at 1:00 PM GMT in the session “How to increase productivity in Media & Entertainment with NVIDIA-enabled end-to-end workflows.” Register for the session here.