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Digital Domain, Immersive Media Form IM360

Academy Award-Winning digital production studio Digital Domain teams with immersive technology provider to form new joint venture aimed at creating cutting-edge interactive experiences.

Los Angeles, CA -- Digital Domain Holdings Limited and Immersive Media have entered into a joint venture to create IM360, a partnership that brings together their industry-leading expertise to create ground breaking immersive entertainment. Digital Domain Holdings Limited is the parent company of Visual Effects studio Digital Domain, the creative force behind some of Hollywood’s biggest blockbusters, including Iron Man 3, the Transformers trilogy, Maleficent, the X-Men franchise and Titanic. Immersive Media creates fully immersive video experiences for companies like Disney ABC, American Express, Converse, Turner Broadcasting and Mountain Dew. With the new partnership, the two companies will change the landscape of visual content creation. The partnership immediately provides groundbreaking client-side applications and collectively the studios will pursue opportunities on the forefront of immersive video and virtual reality programming.

“New visual experiences are exploding across the world, impacting advertising, television, film and gaming, and Immersive Media have been at the forefront for years,” said Daniel Seah, Chairman and CEO, Digital Domain Holdings Limited. “To drive the content revolution, it’s crucial for us and our partners to be ahead of the curve. Immersive Media shares our vision of innovation, and this joint venture allows us to combine our unique complementary strengths.”

An Academy Award-winning visual effects house with more than 20 years of experience in the motion picture industry, Digital Domain has lent its artistry to thousands of commercial, video game and music video productions. Digital Domain facilities include the state-of-the-art virtual production studio responsible for the Virtual 2Pac that debuted at the Coachella Music Festival. More recently at the 2015 Sundance Film Festival’s New Frontier exhibition, Digital Domain’s work on the first photo-realistic, fully CGI rendered, 3D virtual reality film Evolution of Verse, debuted, which is also available for download via iOS and Android. With the Immersive Media partnership, Digital Domain looks to expand beyond computer-generated films into live action VR filmmaking.

“We are thrilled to be partnering with the talented people at Digital Domain,” said Myles McGovern, President and CEO, Immersive Media. “It’s an exciting time for virtual reality and Immersive’s IP is essential in the growing VR space. The combination of these innovative companies will make immediate impact on the rapidly changing world of VR entertainment.”

Immersive Media recently launched a 360° virtual reality solution that includes a playback application, distribution network and content for head-mounted displays. The company also created the imLIVE platform which allows for the capture, production, stitching and publishing of virtual reality and high-resolution spherical video content, available on-demand or streamed live to mobile devices, VR headsets, broadcast and the web. Immersive Media technology was used in the acclaimed Taylor Swift Blank Space interactive music experience as well as CONAN360, which lets fans enjoy Conan O’Brien’s comedy show in 360 degrees.

Source: Digital Domain Holdings Limited

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.