Online kids network appointed exclusive global manager of Moose Toys’ YouTube channels for the Shopkins, Happy Places, Grossery Gang and Twozies brands.
LONDON -- WildBrain, a leading online kids’ network with expertise in connecting content owners to advertisers through advertising video-on-demand (AVOD) platforms, has been appointed the exclusive global manager of Moose Toys’ YouTube channels for the Shopkins, Happy Places, Grossery Gang and Twozies brands.
“The Shopkins YouTube channel has attracted more than 310,000 subscribers and amassed over 210-million views to date,” said Belinda Gruebner, Marketing Director for Moose Toys. “By leveraging WildBrain’s know-how in creating and marketing content to kids in the digital age and its large multi-channel network, we anticipate significantly extending the international reach of our toy brands with the new generation of children consuming content online.”
“We’re excited to provide our digital expertise to Moose Toys,” added WildBrain’s Managing Director, John Robson. “They’re already seeing excellent results with driving global awareness and we’re looking forward to accelerating that growth. It’s a real compliment to be asked to work with such a great team.”
WildBrain will focus on growing watch times, views and revenue for Moose Toys’ Shopkins, Happy Places, Grossery Gang and Twozies brands, and be responsible for channel optimization. To cater to Moose Toys’ global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology.