Entrepreneurial digital media executive to drive WildBrain’s rapidly growing digital kids’ network and studio.
HALIFAX, NS -- Global children’s content and brand company DHX Media has appointed Jon Gisby to the position of Managing Director at WildBrain, its rapidly growing digital kids’ network and studio, located in London. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 110,000 videos for over 600 kids’ brands in 22 languages. From July 2017 through June 2018, WildBrain grew annual watch time on its network by 134% to 129 billion minutes, across 25 billion views, while more than doubling subscribers to over 50 million.
Gisby brings twenty years of experience in the media sector, having held senior executive roles with video-on-demand platforms and broadcasters, such as leading music-video platform Vevo, the BBC and Channel 4, Yahoo! Europe, and Swedish streaming service Magine TV. Gisby has a proven track record of driving growth by distributing and monetizing content in new online markets.
“We welcome Jon as an excellent addition to our team and look forward to working with him as we continue to build momentum in the digital space for our content,” commented Michael Donovan, Executive Chair and CEO, DHX Media. “Jon has the right mix of entrepreneurial energy, business acumen and creative spark to drive WildBrain to its next level of growth.”
“WildBrain is a great business run by an excellent team who are passionate about engaging kids all over the world with content from our brands and partners,” Gisby added. “I’m very excited to be joining at a time of such rapid growth, and to help build on their success.”
Connecting kids’ content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Fireman Sam, Curious George, Shopkins and Ben 10, as well as much of DHX Media’s world-renowned library of 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others.
Source: DHX Media
