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DHX Media and Mattel Launch Kids Content Partnership

Companies team up to produce and distribute content inspired by celebrated Mattel properties.

HALIFAX, NOVA SCOTIA & EL SEGUNDO, CA -- DHX Media and Mattel, Inc. has announced a new, long-term partnership for the development, production and distribution of a range of new, multi-platform content inspired by the celebrated Mattel properties Bob the Builder, Fireman Sam, Little People and Polly Pocket.

“Today’s announcement is a major step forward in our ongoing strategy to dramatically accelerate content creation and distribution on a global scale,” said Catherine Balsam-Schwaber, Chief Content Officer of Mattel. “As a recognized leader in kids and family entertainment, DHX is ideally suited to help us maximize content creation and distribution across multiple channels and geographies. Importantly, this relationship also creates the potential for future content, licensing and franchise development collaborations between Mattel and DHX.”

Under the terms of the partnership, Mattel and DHX Media will jointly fund, co-develop and co-produce new episodic, short-form, and long-form content for the Mattel properties, designed for a variety of traditional and digital platforms. With Mattel’s additional expertise in brand franchise management, strategy and consumer product licensing, and with DHX’s strength in global content distribution and creation, the companies will drive new production and growth for select Mattel properties.

“Mattel is a truly iconic company and this deal builds upon DHX’s existing strategies for long-term global growth,” said Dana Landry, CEO of DHX Media. “The partnership plays extremely well to our complementary strengths, global content creation and distribution for DHX, and brand management and development for Mattel, and creates an amazing opportunity to amplify these celebrated Mattel franchises throughout the world.”

The partnership, which covers multiple revenue streams, takes effect January 1, 2016, though Mattel and DHX will begin creative and strategic collaboration immediately. DHX Distribution will manage global sales of existing and new content for Bob the Builder, Fireman Sam, Little People and Polly Pocket under the partnership, and DHX Studios will collaborate with Mattel to develop and produce multiple new seasons of content for the properties. Mattel will oversee global brand management and all other lines of business.

Source: DHX Media

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.