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Deluxe VR and PROXi Join Forces to Deliver Cinematic VR

New partnership with Virtual Reality production company co-founded by ‘Suicide Squad’ VR experience creators Guy Norris and Harrison Norris merges production expertise with best-in-class global VFX, real-time rendered VR and on-set data services.

LOS ANGELES -- Deluxe VR, the Virtual Reality division of Deluxe Entertainment Services Group, has joined with PROXi to create cinematic 360-degree Virtual Reality experiences. Founded by Guy Norris, one of the industry’s foremost action directors and stunt coordinators, and his son Harrison Norris (both credited on Mad Max: Fury Road, Ghost in the Shell, and Suicide Squad), PROXi creates immersive adventures that drop audiences into the middle of Hollywood blockbusters. PROXi will integrate its creative, directing and live-action 360-degree production expertise with Deluxe VR’s best-in-class global VFX, real-time rendered VR and on-set data services to create live-action VR spectacles of the biggest movies for worldwide audiences.

Deluxe President and GM of Visual Effects and VR, Ed Ulbrich, recently worked with the Norrises on Warner Bros’ hit movie Suicide Squad. The Norrisses then went on to create the VR experience for Suicide Squad that debuted at Comic Con 2016. Ulbrich said, “Guy is one of the biggest and most highly regarded names in action design and stunts, and with Harrisson’s inspiration, he’s taken that passion into virtual reality. Some of the most compelling movie-based VR experiences come from big action sequences, and Guy is brilliant in that realm. Joining forces to extend Guy’s creative team with our specialization in VR and VFX is a perfect fit.”

“VR has let us unleash so many new ways to bring audiences inches from the action; the kind of experiences that have the interactivity of high-end gameplay and the immersiveness of cinematic film,” said Norris. It’s a new way of creating entertainment targeted specifically for the new generation of audiences. That’s where PROXi and Deluxe VR are such a perfect fit. Deluxe has a global reputation for artistry and innovation, and they have creative talent and technologists based all over the world. They’ve also been developing the kind of interactivity that elevates experience immersion. Together, we can create productions of the biggest scale and scope.”

Source: Deluxe VR