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Cyber Group Studios Expands Leadership Team

Michèle Massonnat promoted to Vice-President, Sales and Acquisition, and ex-Warner Bros. creative strategist Ben Abrass named Head of Digital.

Animation producer and distributor Cyber Group Studios just announced the expansion of its leadership team with the promotion of Michèle Massonnat to Vice-President, Sales and Acquisition, and the appointment of Ben Abrass as Head of Digital.

“We’re charting a course that perfectly positions us for the future,” said Dominique Bourse, Chairman and CEO of Cyber Group Studios. “I’m proud and excited about the talent we have attracted and confident that 2023 will be a spectacular year filled with many new milestones.”

“This is a very exciting time for us,” said Raphaelle Mathieu, Executive Vice-President of Cyber Group Studios. “I am proud to strengthen our team with these two exceptional talents. More than ever, we are dedicated to pushing the boundaries of what’s possible in animation and in the digital space.”

Formerly Senior Sales Manager, Massonnat is now managing the company’s sales in French-, German-, Spanish-, and Dutch-speaking European countries in addition to Scandinavia, Eastern Europe, Greece, Turkey, Portugal, Middle East, Africa, and Canada. An accomplished distribution professional with over 20 years of international experience in television, home entertainment sales, marketing, and media rights, she reports directly to Mathieu, with whom she will establish the company's global sales strategy.

Before joining Cyber Group Studios, Abrass was a creative strategist at Warner Bros., working on innovative digital-first projects. While there, he was selected as part of HATCH, WarnerMedia's talent program for the launch of HBO MAX.

In his new role, Abrass is overseeing Cyber Group Studios’ digital strategy, developing native content, creating new revenue streams with a focus on D2C and Web3, and finding new ways to engage viewers. He reports directly to Mathieu.

Source: Cyper Group Studios

Debbie Diamond Sarto's picture

Debbie Diamond Sarto is news editor at Animation World Network.