Eric Berger, SVP, digital networks, will take over the reins of Crackle, Sony Pictures Entertainment's online video network.
In this role, Berger will oversee content development and programming, marketing and distribution for Crackle.
"Eric has a clear vision for the future of Crackle," said Sean Carey, senior exec VP, Sony Pictures Television. "one that takes advantage of the studio's current relationships and assets as well as looking for breakout talent. His passion for the space and for Crackle's potential are certain to take it to the next level."
"Crackle is our next generation premiere content network, developed specifically for interactive platforms," said Berger. "With our huge distribution footprint, we're poised to become a terrific digital brand that combines the best attributes of traditional television with an immersive online-friendly experience."
Crackle, based at the studio's headquarters in Culver City, marries the best elements of traditional television with an online sensibility, providing new original content daily that is available on-demand and an immersive experience, organized in a branded, easy to use format. Drawing on the resources and assets of the studio, Crackle brings the best new original series developed specifically for online and mobile, as well as programming from the studio's vast library of television series and feature films.
Crackle's content can be found at www.crackle.com as well as across one of the largest distribution networks in the industry, making it possible for consumers to enjoy Crackle content across the best online and mobile outlets including: YouTube, MySpace, Hulu, AOL, Sprint, Verizon and AT&T, among others.
Berger also manages the day to day operations of the digital networks group. These responsibilities include the programming and distribution functions for multi-platform channels including The Minisode Network; the Vault, SPT's television library channel; and PIX, SPT's movie channel.
Berger joined the company in 2006 as VP, mobile entertainment. He guided SPT's mobile games division from 17th to 5th place in the market, and he successfully launched video services on all available mobile operators including Verizon, Sprint and AT&T. Prior to Sony, Berger was VP of Strategic Planning at Time Warner Inc. (AOL, HBO, Turner Broadcasting, Time Inc., Time Warner Cable, and Warner Bros.) where he was responsible for wireless initiatives and the creation of new digital growth businesses. His efforts included shaping the company's overall mobile strategy, including driving investment, acquisition and business development.
