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Corus Expands Partnership with Cartoon Network

New multi-year broadcast and merchandise deal sees Corus Entertainment-owned Nelvana named as exclusive merchandising agent for CN’s iconic brands in Canada, including ‘The Powerpuff Girls,’ ‘Adventure Time,’ ‘Steven Universe,’ ‘Ben 10’ and more.

TORONTO, ON – Corus Entertainment has announced an extended partnership with Turner’s Cartoon Network in a new multi-year broadcast and merchandise deal that now features Corus’ Nelvana as the exclusive merchandising agent for the channel’s iconic brands in Canada, including The Powerpuff Girls, Adventure Time, Steven Universe, Ben 10 and more. Nelvana will showcase its key brands at Licensing Expo 2016, Booth H214, at the Mandalay Bay Convention Center, Las Vegas, June 21-23.

“We are delighted to expand our relationship with Cartoon Network and its dynamic roster of fan-favorite brands,” said Colin Bohm, Executive Vice President, International Development and Corporate Strategy, Nelvana. “Cartoon Network Canada continues to delight our audiences with its terrific lineup of shows and we’re thrilled to be enhancing the fan experience through a wide range of merchandise that enables them to engage with the brands in exciting new ways.”

“We are looking forward to building our successful partnership with Corus with the addition of Nelvana on the licensed merchandise side,” commented Peter Yoder, Vice President Consumer Products, Cartoon Network Enterprises. “Together, we’ll be able to deliver unique and creative content and series-inspired product to fans all across the Canadian marketplace.”

As the exclusive merchandising agent, Nelvana, an international producer and distributor of children’s animated and live-action content, will develop a wide array of licensed merchandise for Cartoon Network’s properties, greatly expanding the product offerings currently available in Canada and maximizing the opportunities around the re-launch of The Powerpuff Girls this fall and Ben 10 in 2017. The new categories include secondary and seasonal toys, softlines, food and beverage, sporting goods, and consumer electronics. Among the newest consumer products programs launching this fall in Canada is an assortment of The Powerpuff Girls toys from master toy licensee Spin Master.

Source: Corus Entertainment

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