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Cookie Jar Ent. Licenses Magi-Nation To No. American Networks

Cookie Jar Ent. has licensed MAGI NATION to Kids WB! on The CW in the U.S., Canadian Broadcasting Corp. (CBC) and Radio-Canada. MAGI NATION is Cookie Jars newest original series from its rapidly growing action-adventure brand Coliseum.

A Cookie Jar and Daiwon (South Korea) co-production, MAGI-NATION follows the adventures of 15-year-old Tony Jones, who is mystically transported into Magi Nation -- a beautiful world far beyond imagination that was created millennia ago by a powerful race known as the Magi. Here Tony meets Edyn and Strag, two young Magi heroes in training, who help him discover his vast new magical environment. The Moonlands of Magi Nation are threatened by the evil Shadow Magi and its up to this young trio and their vast collection of Dream Creatures to thwart their plans and protect their world.

We are pleased to have placed MAGI-NATION with some of the top broadcasters in childrens entertainment, said Toper Taylor, Cookie Jar Ent. president/coo. "The addition of MAGI-NATION to our growing library of action/adventure shows demonstrates Cookie Jars commitment to expanding our creative and balanced portfolio of quality programs for kids of all ages.

The networks will broadcast the shows first 26 episodes.

MAGI-NATION is based on the MAGI-NATION game originally developed and published by Interactive Imagination Corp.

A multiplatform entertainment brand, the 2D animated television series follows the adventures of the three young Magi heroes. From there, fans can experience the continuing action of Tony Jones, Edyn and Strag via mobile and Internet platforms as they navigate their way through environmental obstacles and confront the constant challenges and creatures that threaten the vitality of the 12 precious Moonlands of Magi Nation.

With the multi-platform capabilities of MAGI-NATION, the series will organically extend its animated adventures -- and Kids WB! branded entertainment -- far beyond the television screen, said Betsy McGowen, Kids WB! svp/gm.

"I'm thrilled to have MAGI-NATION on the CBC," said Kim Wilson, creative head, CBC Childrens & Youth Programming. "There is so much strength and appeal in a great fantasy adventure for school-aged kids. I can't wait to see them get immersed in this property."

Kids WB! (www.KidsWB.com) continues to be a unique destination for kids. Now airing on The CW Network, Kids WB! has been the broadcast home for such cornerstone hits as the blockbusters POKÉMON and YU-GI-OH!, Emmy Award-winners THE BATMAN and XIAOLIN SHOWDOWN, culturally diverse series JACKIE CHAN ADVENTURES AND ¡MUCHA LUCHA! GIGANTE, AND BREAKOUT HITS SHAGGY & SCOOBY-DOO GET A CLUE! and LEGION OF SUPER HEROES, among other favorites.

CBC/Radio-Canada (www.cbc.ca) is Canadas national public broadcaster and one of its largest cultural institutions. CBC/Radio-Canada reaches Canadians through eight national radio and television networks, full-service websites, local/regional stations and affiliates, the digital television channel Country Canada and the continuous music network Galaxie. Through these and other activities, CBC/Radio-Canada brings diverse regional and cultural perspectives into the daily lives of Canadians in English, French and eight aboriginal languages.

Headquartered in Montreal, The Cookie Jar Group (www.thecookiejarcompany.com) develops, produces, distributes and markets children's published content, animated and live-action programming and innovative educational and entertainment-driven products worldwide. Cookie Jar Ent., Cookie Jar Groups entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned childrens properties as SPIDER RIDERS, JOHNNY TEST, THE DOODLEBOPS, CAILLOU and ARTHUR. The group of companies consists of Cookie Jar Ent. Inc. and Cookie Jar Education Inc., as well as a 20% interest in TELETOON Canada Inc., Canada's only all animation broadcaster.

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