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Commercials, Ids & Music Video the Focus of New Acrobat AWM!

For the latest Acrobat version of ANIMATION WORLD MAGAZINE, which is now online, the theme focuses on commercials, ids and music videos. Rick DeMott for the third year collects the best in animated and visual effects commercials, Ids and music videos in Hot Spots III. John Cawley chronicles the rise of animated virtual band Gorilaz. Karen Raugust looks at how digital video recorders challenge the traditional TV spot, animated and live-action, but also create new advertising opportunities. Joe Strike ventures out to survey the music video scene to see whos animating memorable work. Janet Hetherington looks into why animated celebs like Wilma Flintstone, Spider-Man and the Pink Panther have become spokespersons of choice.

In the last in a series of three interviews, Joe Strike talks with historian and filmmaker John Canemaker about his family and his latest film, the confessional THE MOON AND THE SON. Christopher Harz speaks to Vanguard Animations John Williams about what it took to make the studios first CG feature, VALIANT, fly. In addition, ANIMATION WORLD MAGAZINE has collected thoughts from the animation community in a tribute to the life and work of animator/teacher/advertising veteran Lou Hertz, who passed away on July 4, 2005.

In columns, Dr. Toon discusses one of the joys of being an animation fan discovering unexpected gem moments within something seemingly awful. The Animation Pimp defends experimental animation, especially cameraless/scratch animation. In the debut of a new monthly column about life in the animation business trenches, Mark Simon gives advice to those waiting for that elusive post-first date phone call in the volatile world of client courtship. The Career Coach gives strategies and tips on how to work the job fair, especially at SIGGRAPH 2005.

In reviews, Sarah Baisley collects the thoughts of animation pros on their Comic-Con experiences. Greg Singer and Shani Gur write and photograph their experience from Anima Mundi. And Taylor Jessen returns with five more short film reviews in Fresh from the Festivals.

Download your copy now!

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Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks