Creative agency taps longtime expert in promotion of kids and family genre entertainment as President of Television & Streaming.
LOS ANGELES -- Ant Farm, a creative advertising and marketing agency, has named longtime entertainment marketing executive Cary Sachs as President, Television & Streaming - a newly created post. The announcement was made by Melissa Palazzo Hart, President, Ant Farm.
In his new position, Sachs will be responsible for growing and maintaining Ant Farm’s Television & Streaming division, overseeing the agency’s staff of highly creative editors, graphics artists and production professionals. Sachs is also a longtime expert in the kids & family genre, having worked for such clients as Disney Channel, Disney XD, Disney Jr., Freeform, Sony, Mattel, MGA and Saban.
Most recently, Sachs had been the Chief Marketing Officer and Senior Vice President at Pongo, an award winning television marketing agency in Hollywood. His clients include Twentieth Television, National Geographic Channel, NatGeo Wild, GSN and Freemantle, as well as the FOX, ABC and CBS television networks.
Palazzo Hart commented, “Cary has tremendous experience in entertainment marketing across all channels. He joins us at a perfect time, as we are expanding and developing immersive content for streaming channels and services. I am thrilled to have Cary join our team.”
“Ant Farm is a great fit for me,” added Sachs. “I have admired their work for many years. I’m looking forward to being able to offer my clients all services from this incredible agency, including social and experiential marketing campaigns.”
Cary Sachs is an award-winning television executive who has worked in the entertainment industry for more than 18 years. Sachs began his career with New Wave Entertainment. He quickly rose through the industry ranks, and was next hired as Lead Editor by Studio City Productions, where he worked from 1994 -2001. Years later, Sachs joined Trailer Park, the largest multi-media marketing agency in Hollywood. He was hand-picked by Trailer Park to become its Vice President and a Co-Founder of Trailer Park TV, a division specifically designed for broadcast and on-air promotion marketing. He was in-house with Trailer Park from 2001 – 2005.
Sachs earned a BA Degree from Kent State University in Film Production and Studio Art, and an MFA Degree in Film Production from the University of New Orleans.
Source: Ant Farm