LEGO animation lovers, grab your bomber jackets, whips and TV remotes. The newest CG animation LEGO mini movie, LEGO INDIANA JONES AND THE RAIDERS OF THE LOST BRICK, will premiere as a commercial event within the Cartoon Network Toonami programming block Saturday, May 10 at 9 p.m.
The event, running four minutes in length, will be hosted by Shia LaBeouf, star of the much-anticipated feature film INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL.
Leading up to the mini-movie premiere, Cartoon Network will promote the event through custom on-air spots and online elements at CartoonNetwork.com. Visitors to the site will get a sneak peek of the on-air event by checking out part one of the mini movie, debuting on the site the week of April 28.
The following week, part two will be posted to view, with the full-length mini movie available online following the on-air premiere. In addition, CartoonNetwork.com will feature a custom gaming opportunity that features three levels of a LEGO INDIANA JONES online game building in difficulty, one level per week, available now.
"We look forward to enhancing the viewing and online experience at Cartoon Network with this exclusive, action-packed multi-platform promotion around this much anticipated film," said Beth Goss, executive vice president, Cartoon Network Ad Sales, Marketing and Enterprises.
Michael Pratt, senior brand manager, LEGO Systems, said, "Following the success of our STAR WARS REVENGE OF THE BRICK event, our new four-act feature movie is designed to combine the construction, fun and humor of LEGO bricks and minifigures with INDIANA JONES adventures to celebrate another blockbuster LEGO line of construction sets based on an iconic movie property."
LEGO INDIANA JONES AND THE RAIDERS OF THE LOST BRICK was produced M2 Films.
For more information, or to view the first two blocks of the film before the full-length premiere, visit www.CartoonNetwork.com/LEGOIndianaJones. To see LEGO INDIANA JONES products, including the four new sets available starting May 1, get fun downloads like wallpaper and screen savers or play a game, visit www.indianajones.LEGO.com.
