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Cartoon Network Partners with ‘Raising Good Gamers’ Anti-Bullying Initiative

The network, along with Games for Change and UC Irvine’s Connected Learning Lab, release ‘How to Be a Positive Gamer’ PSA; animated short gives kids tips on heading off bullying before it starts.

Raising Good Gamers,’ an initiative launched by Games for Change and Connected Learning Lab at University of California, Irvine, has unveiled a collection of new pro-social youth programs during the 2021 Games for Change Festival. The programs are designed to promote positive change among youths and gaming. They’ve partnered with Cartoon Network to inspire kids to stop bullying before it starts by creating more positive online gaming communities.

Cartoon Network is supporting the award-winning pro-social initiative with an animated PSA, How to be a Positive Gamer - Stop Bullying: Speak Up, that gives kids 10 tips to head off bullying before it starts. The 2D video uses engaging characters to demonstrate how to deescalate interactions that could potentially trigger bullying behavior, and to just have fun.   

“Over the last year especially we’ve seen kids stay connected and social through online games, so we wanted to ensure that they had the tools and resources they need to keep it positive,” commented Jill King, Senior Vice President, Marketing and Partnerships, WarnerMedia Kids & Family. “Partnering with Raising Good Gamers through our Stop Bullying: Speak Up initiative is the perfect way to promote the importance of creating inclusive gaming spaces that make these online experiences fun for everyone.”

Launched in 2010, Stop Bullying: Speak Up empowers kids to speak up safely and effectively in the face of bullying, while helping them develop greater kindness, caring and empathy that stops bullying before it starts. Recent partners include PACER’s National Bullying Prevention Center, the Harvard School of Education’s Making Caring Common Project, and 826 National.

Source: Cartoon Network

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