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Cartoon Network Orders more Peppa Pig for U.S.

Cartoon Network has acquired the second season of PEPPA PIG, giving the English property a continued presence on the North American platform through 2007 & 2008.

The brand new season featuring new friends and storylines is in production. The award-winning PEPPA PIG will continue to air on Cartoon Network with an extended weekday slot from 10 minutes to 30 minutes, beginning in January and continuing throughout spring 2007.

"PEPPA is fun, funny and fantastic; a welcome part of our daytime schedule," said Alice Chan, vp of programming and development for Cartoon Network. "Season two continues the tradition of great situation comedy about a loving family for our younger viewers." PEPPA PIG debuted on Cartoon Network in the USA in August 2005.

Joan Lofts, director of Rubber Duck Ent., said, "We are thrilled that PEPPA PIG has grown from strength to strength with Cartoon Network and delighted that she will be a big part of their daytime schedule going forwards."

Rubber Duck Ent. is the intellectual property/creative development arm of the Contender Ent. Group (CEG). Activities include all production and rights management aspects of CEG's children's properties, including TRACTOR TOM, PEPPA PIG and new titles HUMF and LITTLE KINGDOM.

Contender Entertainment Group was founded by Richard Bridgwood in 1995 and is the biggest independent distributor of DVD and video in the U.K., and a Sunday Times Virgin-Atlantic 100 Fast Track Company.

Cartoon Network (, seen in nearly 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System Inc.'s ad-supported cable service offering original, acquired and classic animated entertainment for kids and families. Overnight from 11:00 pm-6:00 am (ET, PT), Cartoon Network also Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.