Cartoon Network is getting the Hollywood scoop with the network's newest characters Jib and Crash, two oddball puppets hunting for information on the latest movie releases.
Serving as a custom promotional opportunity for movie studio marketing partners and airing as interstitial content, Jib and Crash will do everything from interview celebrities at the set of their films to feature exclusive sneak peeks of upcoming movies.
Coming in first as the premiere movie release to be featured within Jib and Crash is Warner Bros. Pictures' SPEED RACER, coming out May 9. Jib and Crash will introduce a 90-second exclusive sneak peek of the anticipated summer release on Sunday, May 4, providing viewers an exciting trailer for the upcoming film. Leading up to the sneak peek, Cartoon Network will drive tune-in through 45-second custom on-air spots featuring Jib and Crash promoting the exclusive trailer.
In late May, Jib and Crash will have the opportunity to showcase the upcoming DreamWorks Animation's KUNG FU PANDA. This will be the first interview opportunity for Jib and Crash, who get to sit down with Jack Black, star voice behind Po, the biggest kung fu fan around and an unlikely hero in this 3D-animated comedy. KUNG FU PANDA is scheduled for release nationwide on June 6. The interview will be featured on Cartoon Network throughout the week of May 26 within custom interstitial content promoting the film.
Enthusiastic, big and a little clumsy, Po is the biggest fan of kung fu around, which doesn't exactly come in handy while working every day in his family's noodle shop. Unexpectedly chosen to fulfill an ancient prophecy, Po's dreams become reality when he joins the world of kung fu and studies alongside his idols, the legendary Furious Five -- Tigress, Crane, Mantis, Viper and Monkey -- under the leadership of their guru, Master Shifu.
But before they know it, the vengeful and treacherous snow leopard Tai Lung is headed their way, and it's up to Po to defend everyone from the oncoming threat. Can he turn his dreams of becoming a kung fu master into reality? Po puts his heart -- and his girth -- into the task, and the unlikely hero ultimately finds that his greatest weaknesses turn out to be his greatest strengths.
"We only hope Jib and Crash, our newest members of the Cartoon Network family, stay out of trouble as their make their way around the studio lots," said Phyllis Ehrlich, SVP of promotions marketing, Cartoon Network.
Airing as interstitial programming, Jib and Crash could not be any different from one another. Jib thinks he is a veteran in "the biz," however, he really can't tell the difference between a roll of duct tape and film stock. While he tries to play it cool around celebrities, Crash has no inhibitions and normally creates havoc wherever he goes.
A super movie geek, Crash would give his left big toe for an autograph from basically anyone in Hollywood. Friends with Jib and Crash, Paige works in Hollywood as a costumer. Since the guys are always sneaking in to studios and hotels to meet stars, Paige often sets them up with outfits and decoys to aid in their quest.
