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Cartoon Network Gears Up for U.K. Toy Launch for ‘The Powerpuff Girls’

‘Powerpuff Girls Super Saturdays’ initiative will see stores filled with branded activities, exclusive discounts and competitions for four consecutive weeks.

LONDON -- The revival of Cartoon Network’s enduring original franchise The Powerpuff Girls made a spectacular debut on TV screens across EMEA in April 2016. Now, as London Toy Fair prepares to open its doors, Cartoon Network details the U.K. launch plans for the new The Powerpuff Girls range from global toy partner, Spin Master.

Kicking off the U.K. merchandise roll-out, Saturday, January 21st saw the debut of Spin Master’s innovative toy range with Argos launching the first SKUs, including the Storymaker playset and plush through their catalogue and online. The launch is being supported by a heavy-weight TV and digital campaign.

Hot on the heels of the Argos launch, The Entertainer is also currently ramping to introduce the toy range to its stores and online on the 26th January. The Entertainer will proactively back the launch with a comprehensive marketing campaign including “The Powerpuff Girls Super Saturdays” initiative that will see stores filled with branded activities, exclusive discounts and competitions for four consecutive weeks. To drive consumer footfall to stores, the promotion will be supported by tagging in TV advertising, online activities and competitions.

“I think it’s fair to say that The Powerpuff Girls is well and truly back in action! Performance figures demonstrate that the show is striking a chord with girls (and mums) across the UK and we’re seeing interest in the brand surge thanks to the increased exposure that the recent free-to-air broadcast launch has generated,” commented Johanne Broadfield, VP, Cartoon Network Enterprises EMEA. “With retailers proactively backing the brand, it’s looking promising that we’re going to make big waves in the girls’ market and successfully extend the power of PPG off-screen.”  

Following the debut of the toy range, a robust line-up of fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products will also begin hitting shelves from spring 2017.

The Powerpuff Girls is delivering consistently strong ratings and, since its launch, 38 million people have tuned in to watch the adventures of Blossom, Bubbles and Buttercup on Cartoon Network across EMEA. What’s more, in Q4 2016 The Powerpuff Girls was the #1 commercial kids’ show for girls 4-9 in the UK following its launch on free-to-air channel CITV.

Source: Cartoon Network