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Cartoon Network Enterprises Expands Licensing Portfolio in APAC

Cartoon Network Enterprises has kicked off the new year with the expansion of its Asia Pacific licensing portfolio featuring the launch of popular comedy properties.

From Cartoon Network Enterprises Press Release:

HONG KONG -- Cartoon Network Enterprises has kicked off the new year with the expansion of its Asia Pacific licensing portfolio featuring the launch of popular comedy properties. The line-up includes the award-winning hit series The Amazing World of Gumball, Adventure Time with Finn and Jake and Regular Show to complement its hugely successful action/adventure franchises Ben 10 and The Powerpuff Girls.

Having sold over 350 million products in 2011, Cartoon Network Enterprise’s latest comedy property additions enhance licensing and merchandising opportunities for its partners in Asia. These span consumer products, home entertainment, publishing, promotional licensing and themed entertainment.

Dulce Lim-Chen, Vice President, Cartoon Network Enterprises Asia Pacific, said, “We’re really excited by our fresh line-up of vibrant comedy properties and content portfolio, and strong range of business lines. These quirky, dynamic and compelling characters are going beyond the screen and truly engaging with the daily lives of consumers.”

In addition to expanding its property portfolio, Cartoon Network Enterprises will be opening more branded environments across Asia Pacific including family entertainment centers, themed zones and learning spaces. In Korea, Cartoon Network Enterprises and YBM Sisa, the leader in English language education, partnered to launch several young children’s leadership playschools, “Learning Tree.” With three currently open in Korea and plans for more in the upcoming year, over a dozen learning centers are expected to be opened across the region by the end of 2012.

“We’re looking forward to partnering with each of our licensees to ensure they get all the support required for success: from new content and product development, to integrated marketing campaigns and network initiatives,” Ms. Lim-Chen said.

About Cartoon Network Enterprises

Cartoon Network Enterprises, the licensing and merchandising arm of Cartoon Network, works towards driving long-term value for the Network and its properties such as Ben 10, Ben 10: Alien Force, Ben 10: Ultimate Alien, Gwen, The Powerpuff Girls, Generator Rex, Toonix, The Amazing World of Gumball, Regular Show and Adventure Time with Finn and Jake. The division is specifically responsible for setting up new businesses leveraging the equity of the characters via consumer products, promotional licensing, home videos, interactive games, publishing, themed entertainment and events. Cartoon Network Enterprises works with a host of partners in the Asia-Pacific region, including Bandai, Mattel, Lego, D3 Publishers and Activision among others.

Cartoon Network is a subsidiary of Turner Broadcasting System Asia Pacific, Inc., which is a member of Turner Broadcasting Systems Inc., a Time Warner company, in Asia. Time Warner is a major producer of news and entertainment products around the world and is a leading content provider in the basic cable industry.

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.