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Cartoon Network, Boomerang to Bring Mattel Lineup to Latin America

Turner’s premier kids channels to air more than 800 minutes of Mattel content including movies, features and short-form content for Barbie, Monster High, Hot Wheels and Max Steel across Latin America.

‘Barbie: Princess Power’ New York, NY -- Mattel, the worldwide leader in the design, manufacture and marketing of toys and family products, and Turner Broadcasting System, announced that Turner’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel content featuring Mattel’s premiere brands Barbie, Hot Wheels, Monster High, and Max Steel in Latin America.  The Mattel programming will be available in a variety of formats including movies, features, and webisodes. 

Beginning March 2015, broadcast and online programming for popular Mattel brands including Barbie, Monster High, Team Hot Wheels, and Max Steel will be broadcast on Cartoon Network and Boomerang Latin America in Spanish and in Portuguese in Brazil.

“The kids entertainment industry in Latin America is rapidly growing, and Cartoon Network and Boomerang are premiere kids destinations at the helm of this expansion,” said Claudia Scott-Hansenckgal Partnershipel Playdatetflix ws, which is immense global exposure for the brand., Group Director, Broadcast, Mattel.  “Recognizing the continued appetite for Mattel’s programming in Latin America, we are not only pleased to offer our content to young fans, but also to continue this working with a dynamic partner who truly understands the children’s space.”

“We are honored to continue our partnership with Mattel to offer their renowned children´s properties in Latin America. We feel the high quality programming they produce for boys and girls nicely matches the kind of fresh and fun entertainment experience that viewers can expect form Cartoon Network and Boomerang,” said Pablo Zuccarino, Vice President and Channel Manager, Cartoon Network, Boomerang and Tooncast Latin America. 

New Mattel programming to be broadcast on Cartoon Network and Boomerang in Latin America include:

Barbie, the #1 girls toy brand globally, will delight girls with three new CG animated 75-minute movies.   

  • Barbie in Princess Power
  • Barbie in Rock N Royals
  • Barbie and her Sisters in The Great Puppy Adventure

Monster High, the runaway monster hit and the #2 global girls toy brand, will introduce two brand-new CG-animated movies:

  • Monster High: Haunted
  • Boo York, Boo York

Hot Wheels, the #1 boys’ vehicle brand in the world, speeds into new adventures with two new thrilling CG-animated specials full of outrageous fun:

  • Team Hot Wheels: Skill to Thrill
  • Team Hot Wheels: Build the Epic Race

Popular and growing series Max Steel is turbo-charged with three new 44-minute CG-animated movies:

  • The Wrath of Makino
  • The Dawn of Morphos
  • Maximum Morphos

Source: Mattel

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.