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Carbon VFX Turns the World on Its Head for MTV Promo

Creative studio specializing in visual effects, motion graphics, and design teams with MTV to create new promo for drama series ‘Finding Carter.’

“Finding Carter,” MTV’s newest scripted drama series, tells the story of 16 year-old Carter’s life-changing discovery that the woman she thought was her mother actually kidnapped her when she was three years-old.

To visualize the complete shock of Carter’s news, MTV teamed up with Carbon VFX to literally turn her life upside down in this image promo. MTV built a rig that flipped the set of Carter’s bedroom 180 degrees while the actress stood in front — creating an effect fully in-camera. Carbon’s VFX Supervisor Kieran Walsh, expertly led the shoot in Atlanta and also seamlessly composited additional elements of falling items in Flame, to enhance the devastating effect. Carter’s old life is destroyed, her memories are shattered and now she’s left to figure out how it all happened.

Source: Carbon VFX

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.