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Cannes Migrating Extended Reality Event Programming to New Cannes XR Virtual

Digital event, running June 24-26, will bring together XR artists, traditional filmmakers, tech companies, indie producers and investors to help shape the future of immersive entertainment. 

Following the news earlier this month about their move online, Marché du Film Online, being held June 22-26, the Cannes Festival has just announced a new format for their virtual reality event, Cannes XR Virtual. The event, dedicated to immersive technology projects, will run June 24-26.

According to the festival, Cannes XR Virtual and its partners are looking for the event to foster connections between XR artists and potential investors; professionals from the traditional filmmaking industry, XR artists, independent producers, leading tech companies, location-based and online distributors will come together to imagine and shape the future of movies.

Jérôme Paillard, Executive Director of the Marché du Film, said, “It is a very special edition. After having prepared for a promising edition in Cannes, where for the first time we would have expanded the VR to the Palm Beach, we had to reinvent Cannes XR and find a way to put it online. I’m very impressed to see how fast, with our spectacular team and our wonderful partners, it has been possible to build a totally new concept where we will be able to show worldwide, and with optimal quality, the VR experiences that we were expecting to show in Cannes.”

The Cannes XR Virtual will be presented in different formats on several platforms:

  • Cannes XR Virtual will be open to VR users at the Museum of Other Realities (MOR), a virtual art gallery specialized in featuring immersive work from VR artists around the world. The entire virtual program will remain available until July 3rd via the MOR application on Steam, Viveport, or Oculus.
  • Cannes XR Virtual 2D live video stream shot by a virtual cameraman from the MOR, including conferences, pitching sessions and project presentations, will be accessible on the Marché du F   ilm Online. Cannes XR Virtual 2D live video stream will also be available on the Tribeca Film F estival and Kaleidoscope websites.
  • VeeR 360 Cinema, the selection of 360 cinematic experiences at Cannes XR Virtual, will be showcased on the VeeR VR Video Platform
  • A network of partner Location Based Entertainment (LBE) in several major cities in the United States, China and France will offer access to Cannes XR Virtual to journalists and guests who do not have a VR headset.

“The MOR is a perfect place to host an ambitious and stylistically challenging event like Cannes XR” says Robin Stethem, Cofounder of the Museum of Other Realities. “Creating a virtual venue that can host numerous showcases, VR arcades, 360 cinemas and networking spaces where some of the finest global digital players can meet and interact is what we love to do. The MOR is a place to connect, share, and experience virtual reality art with others, and so we hope everyone who is interested in XR creation will join us for the virtual edition of Cannes XR.”

Cannes XR Virtual will also team up with key players in the immersive industry to put together a diverse program featuring the latest creative works and technologies within the VR ecosystem.

The Tribeca Film Festival, presented by AT&T, continues its long-time partnership with the Marché du Film and Cannes XR as it brings its acclaimed immersive programming online. A custom virtual showcase of XR projects curated by Tribeca will make its exclusive debut for a three-day exhibition. The line-up is curated from Tribeca Immersive’s 2020 programming, and includes select World Premieres which were intended to debut earlier this year, prior to the postponement of the 19th annual Tribeca Film Festival.

Curated in association with Kaleidoscope, the Cannes XR Development Showcase is an exciting opportunity for virtual and augmented reality titles in-development to be pitched, showcased and benefit from pre-arranged 1:1 meetings with our Decision Makers composed by emblematic industry leaders, co-producers, distributors and curators of the XR entertainment space. Todd Shaiman - Head of

Immersive Arts at Google; Colum Slevin - Head of Media, ARVR Experiences at Facebook; Ishita Kapur - Director, Mixed Reality Content and Partnerships at Microsoft; Jingshu Chen - Co-Founder at VeeR VR; Jake Sally - Head of Development at RYOT / Verizon; and Sarah Vick - Executive Producer at Intel Studios have already confirmed their participation as a Decision Maker at Cannes XR Virtual. The selected elements of the online program will be live streamed to Kaleidoscope’s website alongside the official Cannes XR channels.

VeeR, a leading VR entertainment platform available worldwide, will curate an innovative program, VeeR 360 Cinema. VeeR invites artists worldwide to submit work to its inaugural VeeR 360 Cinema at Cannes XR Virtual - the Call for Projects is now open via Kaleidoscope. The selected 360 VR films will be showcased during Cannes XR Virtual at the Museum of Other Realities and via VeeR VR Video Platform for 5 days. The winner will be presented with the VeeR Future Award and will be awarded with a cash bonus and a Premium Distribution Package worth $10,000, which includes global marketing campaign, online & LBE distribution and Chinese localization. The voluntarily participated LBE showcase will be held at VeeR ZeroSpace for 2 weeks in China, which is aimed to bring VR projects and teams to investors and media.

Cannes XR Virtual will be accessible to industry professionals registered with the Marché du Film Online. Accreditations for the Marché du Film Online are now open, with an early bird rate of €95 until May 29 and €195 normal rate after that. Cannes XR Virtual will be open to users with a VR headset at the Museum of Other Realities (MOR). Cannes XR Virtual 2D live video stream will also be available on the Tribeca Film Festival and Kaleidoscope websites. The VeeR 360 Cinema program will be available as well on the VeeR VR Video Platform.

Click here for more information.

Source: Marché du Film – Festival de Cannes

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