Franchise’s next animated show, aimed at 6-12-year-olds, is expected to debut in 2020.
LONDON – Leading kids entertainment specialist CAKE has been tapped by Rovio Entertainment Corp. to produce a brand new long-form animated Angry Birds series. Based on the iconic world of the Angry Birds franchise and aimed at 6-12-year-olds and fans of all ages, the first series is expected to launch in 2020. Currently in development with CAKE, the new format marks the first foray by Rovio into long form series content.
The deal extends CAKE’s successful relationship with Rovio, which includes international distribution rights to Rovio’s existing library of TV content, now airing in over 200 territories. This library comprises of 10 series of non-dialogue shorts including the original 2D series Angry Birds Toons and Angry Birds Stella, as well as the spin-off series Angry Birds Blues and Piggy Tales, starring characters from the blockbuster animated film The Angry Birds Movie, which grossed over US$352 million at the global box office.
CAKE’s digital arm, Popcorn Digital, manages the Angry Birds YouTube channel and has been working with Rovio to develop exclusive original content for the channel, which has seen significant growth in the past year.
Tom van Waveren, CEO and creative director at CAKE, commented, “Long-form content marks the obvious next step in extending the Angry Birds brand on the small screen. We are really proud to have the opportunity to create a series based on a successful global franchise and we hope this will be the first of many collaborations.”
Joe Lawson, SVP of content licensing for Rovio, added, “We are thrilled to explore hilarious new Angry Birds adventures in this long-form animated series. This is another major milestone in Rovio’s multi-year content licensing roadmap, our strongest ever, and we can’t imagine doing it with anyone other than our long-term partners at CAKE.”