Bulldog Licensing, representative for TV favourite Monkey, has announced details of a brace of new merchandising deals for the famous woolly primate.
Press Release from Bulldog Licensing
Bulldog Licensing, representative for TV favourite Monkey, has announced details of a brace of new merchandising deals for the famous woolly primate.
Monkey’s double act with comedian Johnny Vegas has gone down in history as one of the most popular ad campaigns ever to appear on the small screen. This has turned Monkey into a cultural icon and one of the most saleable brands in Britain for the 16-34 year old consumer, with a cult following of tens of thousands of fans across websites such as Facebook and YouTube. Monkey merchandise also featured in Company magazine, with Twitter support from Bliss, Zoo and Loaded. The large Monkey toy even made a special guest appearance in the green room of the Jonathan Ross show.
The new deals will see Mask-arade release a line of Monkey facemasks, whilst Diablo Skinz is developing a range of Monkey-branded skins that fans can use to decorate mobile phones, tablets and laptops.
The new deals add to Monkey’s ever-growing presence within the UK licensing sector. A plush line from Posh Paws is selling in huge numbers across UK retail – with demand running so high that retailers are literally running out of stock - whilst other partners include BCI for apparel, GB Eye for posters and Danilo for Monkey greetings cards and calendars. Bluebird Brands is also producing a wide range of products that includes fashion bags, laptop bags, plush bags and purses, as well as a homewares line that will feature aprons, hot water bottles, mugs and tea towels.
“We are delighted that Mask-arade and Diablo Skinz have joined the Monkey licensing programme, which is steadily increasing thanks to the huge level of brand visibility that surrounds this iconic property,” said Bulldog Managing Director, Rob Corney.
About Monkey• Monkey merchandise is available from selected retailers including Harrods Ltd, Play.com, Tesco, Forbidden Planet Limited, HMV, Amazon, Madam Tussauds Group and Calendar Club• Monkey was donated to Comic Relief following the demise of ITV Digital. Income from Monkey merchandise is used by Comic Relief to help it run itself.• Comic Relief works all year round trying to make its vision – of a just world, free from poverty – become a reality.• Comic Relief is a registered charity no. 326568 (England/Wales); SC039730 (Scotland)
Rick DeMott
Animation World Network
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