Here is a look at some of the various marketing items related to Disney/Pixars massive advertising campaign for A Bugs Life. The movie web site, www.abugslife.com, launched last week complete with Shockwave and QTVR games, behind-the-scenes information on the making of the film, sweepstakes, and the ability to purchase tickets for theaters nationwide. Walt Disney Records is releasing A Bugs Life soundtrack on November 10 featuring the music of composer Randy Newman (Cats Dont Dance, James and the Giant Peach, Toy Story). Disney Records previously released A Bugs Life Read-Along featuring original vocal talent from the film and A Bugs Life Sing-Along, a collection of bug-themed songs. A Bugs Life and Beyond, is a 3 1/2 hour entertainment experience which will run at Hollywoods El Capitan Theatre and Entertainment Centre from November 20 - January 3. Visitors will view the movie and afterwards head over to The Bug House consisting of seven rooms of live entertainment, attractions, shows, games and events themed around the movie. As is customary with Disney-released films, a plethora of other A Bugs Life merchandise is already available at nationwide US retailers, like Target.
