Search form

Brickyard Helps Mitsubishi Shatter Pretentiousness

Brickyard VFX teams with 180 L.A. and Tool of North America on Mitsubishi's "Unpretentious" TV spots and accompanying Facebook app.

Santa Monica, CA -- Brickyard VFX recently teamed up with 180 L.A. and Tool of North America on Mitsubishi's "Unpretentious" TV spots and accompanying Facebook app, promoting the newly redesigned 2013 Outlander Sport. Brickyard provided all visual effects work for the spots and app, which went live on September 3.

For the TV spots, Brickyard augmented shattering elements from the collisions (which were shot practically), and completed environmental modifications and extensive digital car repair. Brickyard’s Lead VFX Artist Mandy Sorenson and Producer Linda Jackson were on set during the two-day Mojave Desert shoot to supervise the shot choreography and capture HDRI imagery, ensuring that the live action elements would seamlessly integrate into the final spot. Brickyard artists also created a uniform look throughout with scene-to-scene color correction, including full sky replacement in almost every shot.

For the Facebook app, which identifies your most pretentious Facebook friends in a picture frame to be “smashed” by the Outlander, Brickyard focused on designing the frame’s customizable shatter elements in CG. Additionally, Brickyard animated CG dust plumes and other transitional elements. Brickyard’s work was incorporated into the app framework by Tool of North America’s Flash developers.

In addition to VFX, editorial was also all done at Brickyard by editor Lance Pereira. This “all under one roof” approach was key in facilitating tight collaboration throughout the post process and in expediting the project to deliver everything for the multi-platform project in merely two weeks.

“This project was definitely not your typical car job, and it was great fun teaming up with 180 L.A. and Tool of North America,” said Sorenson. “Everyone brought their A-game and just nailed the shoot – each collision was captured perfectly on the first take, and all the pieces of production came together smoothly.”

Source: Brickyard VFX

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.