Brand New School and Carrot Creative reimagine the newly launched OnePlus 3T as a sci-fi inspired human body, complete with digital organs, blood, brain and eyes.
As the technology behind smartphones evolves, the phones themselves have become increasingly fundamental to the way we live our lives. The new 3T from OnePlus is a perfect example of this. Brand New School joined forces with the agency Carrot Creative on a cutting-edge campaign that shows how the innovative new phone is truly an extension of ourselves.
Using mindbending 3D animation, Brand New School director Jonathan Notaro helms a spot that highlights the power and myriad features of the 3T smartphone, which comes equipped with a Qualcomm Snapdragon 821 processor and 16 megapixel cameras on both its front and back. Deftly blending sleek and abstract imagery, Brand New School and Carrot craft a visually enthralling film that symbolizes the different elements of the 3T, connecting the usage of the ultramodern device to the human experience.
“The agency challenged us to represent the engineering parallels between man and machine,” said Notaro. “They afforded us the creative space to explore this notion through a visceral and abstract lens. The brand’s die-hard-tech-savvy following allowed us to take some risks, crafting a piece for the OnePlus 3T that cuts through the crowded landscape of product videos.”