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‘The Boss Baby: Family Business’ Gets Simultaneous Peacock and Theatrical Release

Sequel to DreamWorks Animation’s 2017 blockbuster comedy moves up more than two months; film now set to hit streamer and U.S. theaters, as well as select international markets, on July 2.

DreamWorks Animation’s next big animated comedy, The Boss Baby: Family Business, has pushed up its release date! The long-awaited sequel to their 2017 Oscar-nominated, $528 million-grossing blockbuster, The Boss Baby, will now debut simultaneously on Peacock - for no additional charge to Peacock Premium customers in the U.S. – and theaters on July 2.

According to Universal Filmed Entertainment Group (UFEG), The Boss Baby: Family Business moves from its previously announced September 17, 2021 North American theatrical release date to the July Fourth weekend to provide “ideal viewing options” for families ready to return to theaters as well as those looking to watch at home.  The film will begin its international theatrical rollout in select markets alongside the North American release on July 2.

“Families are at the heart of our decision today to make DreamWorks Animation’s The Boss Baby: Family Business available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,” said Jim Orr, President Domestic Distribution, Universal Pictures.

In the film, the Templeton brothers - Tim (James Marsden, X-Men franchise) and his Boss Baby little bro Ted (Alec Baldwin) - have become adults and drifted away from each other. Tim is now a married stay-at-home dad. Ted is a hedge fund CEO. But a new boss baby with a cutting-edge approach and a can-do attitude is about to bring them together again… and inspire a new family business.

Tim and his wife, Carol (Eva Longoria), the breadwinner of the family, live in the suburbs with their super-smart seven-year-old daughter Tabitha (Ariana Greenblatt, Avengers: Infinity War), and adorable new infant Tina (Amy Sedaris, Netflix’s BoJack Horseman). Tabitha, who’s at the top her class at the prestigious Acorn Center for Advanced Childhood, idolizes her uncle Ted and wants to become like him, but Tim, still in touch with his overactive youthful imagination, worries that she’s working too hard and is missing out on a normal childhood.

When baby Tina reveals that she’s - ta-da! - a top secret agent for BabyCorp on a mission to uncover the dark secrets behind Tabitha’s school and its mysterious founder, Dr. Erwin Armstrong (Jeff Goldblum), it will reunite the Templeton brothers in unexpected ways, lead them to re-evaluate the meaning of family and discover what truly matters.

Lisa Kudrow and Jimmy Kimmel also reprise their roles as Ted and Tim’s parents. Director Tom McGrath is also back at the helm, with Jeff Hermann (Kung Fu Panda 3) producing.

Since April 2020, more than 42 million customers have signed up for Peacock, which currently features films from Universal Pictures, Focus Features, and DreamWorks Animation as well as from other Hollywood studios. These films complement a massive entertainment library of live and on-demand TV shows, sports, news, and Spanish-language programming from NBCUniversal and other outlets.

Source: NBCUniversal

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Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.

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