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Boomerang Launching in Turkey

Popular kids’ entertainment channel becomes first to launch on April 23rd, the country’s National Children’s Day.

LONDON & ISTANBUL – After its success with Cartoon Network in Turkey, Turner is now preparing to launch its second flagship kids’ channel, Boomerang, across the country. Turner has announced that Boomerang will become the first channel in Turkey’s history to launch on National Children’s Day, April 23rd.

Available on D-Smart and Tivibu platforms from Friday, April 23rd, Boomerang will offer viewers the latest episodes of classic animation such as The Tom & Jerry Show, Scooby-Doo, Looney Tunes, Inspector Gadget, Mr. Bean, Garfield and more; broadcast in HD.

“The timing of this launch is significant as we continue to invest in new, original content for Boomerang and further develop the brand as our second flagship kids’ channel across the region,” commented Patricia Hidalgo, SVP, Chief Content & Creative Officer, Kids, Turner EMEA & International Kids Strategy. “Turkey is a big priority market for Turner and we feel confident that, with its strong portfolio of classic animation and loveable characters, Boomerang will offer a fun, light-hearted entertainment experience for families to enjoy together.”

This latest launch sees Boomerang’s EMEA presence grow to 60 countries, 15 languages and more than 55 million homes across the region.

Source: Turner