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Boomerang Launches New Digital Experience in Asia Pacific

Turner’s second global flagship kids’ brand debuts app and websites.

HONG KONG -- Boomerang has launched their new mobile app allowing kids and families to plug into an extensive selection of animated fun. Available throughout Southeast Asia and Australia, Boomerang Watch and Play is a free app with a twist. It allows users to simultaneously watch video from their favorite animated content and play games. With a simple rotation of the tablet, multi-taskers can also switch between the functions in full screen mode.

Complementing the app, Boomerang’s new-look websites also went online with the creation of sites for both the Asian and Australian markets. These sites will now be the official home for the channel’s games and video content and are fully responsive to mobile device viewing.

“Boomerang Watch and Play offers the latest generation of digital natives the chance to enjoy the very best kids’ franchises wherever they are and in a safe and flexible way,” comments Mark Eyers, Chief Content Officer, Kids Networks, at Turner International Asia Pacific. “Backed up by awesome-looking new websites, the app provides a second screen extension to enhance the traditional linear experience.”

Boomerang Watch and Play comes loaded with hundreds of clips, episodes and a stack of games. The network's most popular shows include The Tom and Jerry Show, The Garfield Show, Inspector Gadget and Mr. Bean: The Animated Series. Upcoming premieres include Be Cool Scooby-Doo! and the brand new series Wabbit – A Looney Tunes Production.

Free to download, Boomerang Watch and Play is currently available in English through the App Store for iPads, and through Google Play Store for Android-powered tablets. A smartphone version is currently in development.

The app is also built with an authentication function which, if Boomerang pay-TV platform partners choose to initiate, it will offer an addition of a live stream of the Boomerang channel and an expanded VOD selection. This functionality is the same as the hugely popular Cartoon Network Watch and Play app, which launched in late 2013 and has already been downloaded almost 650,000 times, accumulating more than 24 million video views in less than two years.

Source: Turner International Asia Pacific

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.