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Boomerang Arrives in Taiwan

All-animation network featuring both Mandarin audio and traditional Chinese subtitles will air new episodes, series and movies. 

TAPEI -- Boomerang, Turner’s global kids’ brand and companion channel to Cartoon Network, is now available for the first time in Taiwan.

With an additional 1.6 million subscribers across Kbro and Taiwan Mobile platforms, the agreement increases the channel’s distribution in Asia Pacific to 32 million households since the channel’s re-launch in late 2014.

Beginning November 14, the all-animation network will have both Mandarin audio and traditional Chinese subtitles, boasting an impressive line-up of new series and movies programmed for both kids and their families.

In addition to the ever-popular Tom and Jerry, Scooby-Doo and Looney Tunes, new shows include Bunnicula, Talking Tom and the hilarious Grizzy and the Lemmings -- the most-talked-about animated series at MIP Junior in Cannes last month. Other channel highlights in November feature new episodes of My Little Pony: Friendship is Magic and Sunday movies with Barbie and Tom and Jerry.

“To see Boomerang’s country count and regional distribution maintain this kind of momentum is fantastic,” said Phil Nelson, Turner’s Managing Director for North and Southeast Asia Pacific. “Cartoon Network is already the No. 1 international Kids channel in Taiwan and Boomerang will complement it perfectly – providing viewers with the ultimate family-friendly destination for iconic cartoon franchises.”

Boomerang is created for kids aged 4-9, as well as their families and caregivers. In addition to new and exclusive content from Warner Bros. Animation, international premium acquisitions include: The Garfield Show, Pink Panther and Pals, Strawberry Shortcake, Mr. Bean: The Animated Series and Inspector Gadget.

To complement the on-air offering regionally, Boomerang Watch and Play hosts both video and gaming content in a safe and fun app designed for tablets.

Source: Turner Asia Pacific

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