Co-founded by U2's star frontman, the global health and anti-poverty organization reveals new campaign to raise awareness of worldwide inequities in vaccine access; series animated by Emmy-winning indie studio Titmouse.
The ONE Campaign, the global health and anti-poverty organization co-founded by Bono, has launched Pandemica, an animated series created to raise awareness of the importance of global vaccine access in ending the pandemic. The series features characters voiced by Patrick Adams, Samuel Arnold, Bono, Connie Britton, Penélope Cruz, Meg Donnelly, Danai Gurira, Nick Kroll, Laura Marano, Kumail Nanjiani, David Oyelowo, Phoebe Robinson, Michael Sheen, Wanda Sykes, and Calum Worthy. Pandemica is like a pandemic purgatory – no one is sure how long they will be stuck there or if they can ever leave.
The fastest way to end the COVID-19 pandemic is to ensure vaccines are available to everyone, everywhere. But people living in the world’s poorest countries are being left behind. Less than 1% of doses administered globally have gone to people in low-income countries while a handful of wealthy countries have enough vaccines to inoculate their entire populations and still have more than 1 billion doses left over. That includes 550 million excess doses secured by the US alone. Without every country able to roll-out vaccinations, we could see twice as many deaths.
“Pandemica’s animated world animates a simple truth – that where you live shouldn’t determine whether you get these life-saving shots,” noted Bono. “Even while many of us still wait our turn, we need to commit to making sure that billions of people around the world aren’t left at the back of the line. It’s the right thing to do, obviously, but it’s also the only way out of this pandemic for all of us. If the vaccine isn’t everywhere, this pandemic isn’t going anywhere.”
“Pandemica is a compelling illustration of the inequality around the world,” said Cruz. “I hope that everyone who watches this series will use their voice and take action to ensure that no one gets left behind.”
“We’re all trapped in Pandemica, but only some can get out,” added Oyelowo. “This virus thrives on inequality, and right now billions of people around the world are seeing the promise of a vaccine, but not the opportunity to receive it. We must step up and do what it takes to end this pandemic for everyone, everywhere.”
“This virus has waged war on the world, and we need to fight back with all we’ve got,” commented ONE CEO and president Gayle Smith. “Vaccine access isn’t just about what’s fair, it’s also about what’s smart – we can’t end a global pandemic until we stop the virus from spreading and mutating everywhere.”
Pandemica is animated by Titmouse, the Emmy Award-winning animation studio that behind a number of hit shows including Big Mouth, Mao Mao: Heroes of Pure Heart, Superjail! and Metalocalypse. Operating in Los Angeles, New York City, and Vancouver, the studio currently employs around 700 artists, working on TV shows, films, commercials, branded and digital content projects. The series is illustrated by artist Andrew Rae, with music and sound design by father. It was created and produced in partnership with hive, a global collective of creative, marketing, and policy experts. Founded by women, it donates 10% of its profits to empower women and girls.
The Pandemica series can be watched on the ONE Campaign’s YouTube channel. Episodes will be released in the US, Canada, the UK, Nigeria, South Africa, Senegal, France, Germany, the Netherlands, Spain, and Italy; they can be found subtitled or translated into French, German, Italian, Dutch, Spanish, and Pidgin English. The animated shorts will be promoted globally in partnership with Vox Media, Discovery, and BuzzFeed. In Germany, the series will be promoted and distributed in cooperation with the digital production company Brainpool Live Artist & Brand (BLAB).
Additional information about One’s initiative is available here.
All episodes of Pandemica are available here.
Source: The ONE Campaign