Fisher-Price to develop toys around new original series created by Matt Fernandes of Industrial Brothers.
Boat Rocker and Industrial Brothers announced that they have entered into a partnership with Fisher Price as part of a unique development strategy for their new original series, Kingdom Force. Fisher-Price will collaborate in the development of the series in order to maximize opportunities for toys based on the property.
Kingdom Force was created by Matt Fernandes of Industrial Brothers and will be co-produced with Boat Rocker Studios. Boat Rocker’s rights, brands and digital teams will oversee multiplatform IP development for the property. Boat Rocker’s mandate will include distributing the series internationally and managing the merchandising and licensing for the brand on all platforms, as well as spearheading digital and brand initiatives that are being seeded into the property at inception.
Kingdom Force is a team of fearless animals who fight disaster and protect their community with the help of their individual rescue vehicles that transform into a giant super robot.
Source: Boat Rocker