BAFTA-nominated directors create a series of animated shorts aimed at an audience of 12-18 year-olds to help build awareness and tackle relationship abuse in all its forms.
LONDON – Blinkink’s Jonny & Will were approached by RKCR Y&R to create a series of films for the Home Office to help build awareness and tackle relationship abuse, in all its forms, to an audience of 12-18 year olds.
With the difficult task of engaging this audience in mind, Jonny & Will collaborated with writer Baker Terry, who has an impressive track record of crafting offbeat viral hits with the online series Don’t Hug Me I’m Scared. Together they shaped the original ideas into blackly funny scripts, getting the important message across in unexpected ways.
Drawing on their extensive puppet experience, the super-duo designed, fabricated and puppeteered all the body parts, creating an array of engaging characters from an aggressive fist to a boxer short bulge. Teenagers were cast for the voices, providing the all-important sense of authenticity.