New 2D-animated campaign for international beverage brand Mirinda features trippy spots, GIFs, and insane loops.
NEW YORK – With their latest campaign for international beverage brand Mirinda, creative agency The Barbarian Group set out to express a complete and absolute sensory overload. To truly represent the international appeal of the fruity, fizzy drink while pushing the Mirinda message to the max meant translating this truly trippy concept into colorful yet crystal clear visual metaphors. Blacklist and Golden Wolf were tasked with this creative challenge.
The resulting spots, GIFs, and insane loops has to be better than just cool cartoons; to truly succeed they'd have to ride the wave of social media in a zig-zag across Mirinda's global fanbase. The resulting spots are jam-packed with an absurd amount of colorful detail and sense-bending imagery. The longer ads will also be accompanied by smaller custom GIFs and stickers with even more exciting imagery.