China’s leading entertainment content distributor UniCreative to lead expansion strategy targeting major VOD websites as well as IPTV, Cable TV, Digital TV, OTT and mobile platforms.
BES Animation, the award-winning Australian 2D animation studio specializing in original content for a global audience, has inked a new partnership deal with UniCreative Internet Company to distribute its hit children’s show Kitty is Not a Cat across all major digital platforms in mainland China.
UniCreative, China’s leading entertainment content distributor, will lead the expansion strategy for Kitty is Not a Cat, targeting all of the major VOD websites including Tencent Video, iqiyi, Youku and as well as IPTV, Cable TV, Digital TV, OTT and all mobile platforms.
BES Animation, the creative force behind Kitty is Not a Cat, has licensed all 52 episodes of the 12-minute show to UniCreative under a multi-year digital platform deal.
“Expanding our digital footprint in China has always been a key pillar in our regional expansion strategy for Kitty is Not a Cat,” said BES Animation founder and director Bruce Kane. “We are delighted to be in partnership with UniCreative, one of China’s leading entertainment distributors. We look forward to taking Kitty is Not a Cat into the hearts and homes of young fans in China.”
“We are very excited to be partnering with BES Animation, Australia’s leading animation studio,” added Unicreative Internet Company’s Tao Jia. “Kitty is Not A Cat is one of the best 2D animation series we have seen in the international market in recent years. Considering its original and beautiful lay-out, well-directed scenes and it’s joyful musical elements in each episode, we believe this show will be well received by kids in China. Combined with UniCreative’s rich industry resources, we aim to distribute this show across all digital platforms in China and promote it under our creative strategy. We strongly believe this show will be a hit in the Chinese market.”
Kitty is Not a Cat was launched on the Seven Network in May 2018 and has since been sold into almost 65 territories and translated into 25 languages.
Source: BES Animation
