Search form

Bent Image Lab Unveils New Augmented Reality Project

New youAR augmented reality platform allows multi-user, real-time, markerless AR content to be viewed with a single-lens smartphone.

PORTLAND, OR -- Bent Image Lab is bringing their new Augmented Reality platform, entitled “youAR,” out of stealth mode into alpha testing.

For the last three years, Bent has been developing youAR along with computer vision technology and systems allows multi-user, real-time, markerless AR content to be viewed with a single-lens smartphone.

Along with the announcement, Bent has released a demo video showcasing the use of its proprietary AR and computer vision technology. The video is a fun play on how the current AR technology found in Pokemon Go could be enhanced, showing how Bent’s advanced tech could add to users’ experiences in the future. Notably, characters can have an understanding of their environment and multiple users can interact:

“This is the first of many tech demos that Bent will be releasing in the upcoming months,” says Bent CEO Ray Di Carlo. “It only scratches the surface of the experiences to come. The ability to bring people together with this new media, and all of its potential social applications, makes this an exciting time.”

Just as smart phones have become ubiquitous in a decade, Bent foresees AR growing into a useful everyday experience for billions in the near future. Bent’s youAR project will vastly improve how Augmented Reality will be experienced, shared, and re-posted to become truly social. “We are not just defining the parameters of a better AR game system in real space, which the video demonstrates,” says Bent partner David Daniels. “We are engineering an ecosystem that simplifies the complexity that will come with the emerging age of ‘Social AR.’”

Bent’s technology roadmap includes mobile AR development, computer vision, cross-platform authoring environments, fast wireless asset deployment as well as art and animation toolsets for mobile developers. Multi-user interactions are possible using Bent’s robust, scalable back-end server deployments to effectively deliver AR content to users.

Bent Image Lab is a cutting edge creative digital company headquartered in Portland, Oregon. For more than 14 years, Bent has created some of the world’s most compelling animated stories and award-winning commercial work. Bent collaborates with the industry’s top advertising agencies and creative artists, paving the front of the entertainment space by mixing classic artistry, cutting edge technology and finely tuned storytelling to deliver uniquely compelling media messaging.

Source: Bent Image Lab

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.

randomness