Entertainment One Signs Carousel as broadcast partner; appoints Megalicense as licensing agent in Russia and Ukraine.
LONDON -- Entertainment One (eOne) announced that it has signed the rights to air its BAFTA and Emmy award-winning preschool series Ben and Holly’s Little Kingdom on leading Russian broadcaster, Carousel. Russian licensing agent Megalicense has also been appointed to manage the consumer products program for the brand throughout Russia and the Ukraine.
Carousel, Russia’s leading free-to-air channel for families, has acquired series one and two of Ben and Holly’s Little Kingdom and programming is scheduled to launch December 7, 2015. Carousel also currently airs eOne’s award-winning preschool property, Peppa Pig.
To build on the increased broadcast exposure, eOne has appointed Russian licensing agent, Megalicense, to manage the licensing and merchandising programme in Russia and the Ukraine. Megalicense currently represents eOne’s Peppa Pig across the region. Since taking on representation the agent has secured a number of licensing deals across key categories including apparel, publishing, a standalone magazine, and the brand’s first live show in the region. The agent will now actively seek partners for Ben and Holly’s Little Kingdom across multiple categories, which are planned to launch at retail from Autumn/Winter 2016.
As part of its strategy to build a fan-base for the brand in Russia and the Ukraine, eOne has developed a localized Ben and Holly’s Little Kingdom website for the territory that will be online to support the broadcast launch on Carousel.
Olivier Dumont, Managing Director of Entertainment One Family said, “We are delighted that the partnership with Carousel will connect new audiences to Ben and Holly’s Little Kingdom in Russia. There’s a growing appetite for licensed product in this emerging market, so it’s an exciting time to extend our existing partnership with Megalicense to include Ben and Holly and we look forward to increasing the presence of our preschool portfolio in this territory.”
Ben and Holly’s Little Kingdom is created by Astley Baker Davies, the award-winning animation studio behind Peppa Pig, and follows the adventures of fairy princess Holly and her best friend Ben Elf. The show has received wide critical acclaim and has been sold to over 160 territories worldwide. In the UK the property has 63 licensees and its recent app release Elf and Fairy Party, which eOne launched in September 2015, had almost 52,000 downloads in under four weeks. Broadcasters include Channel 5 and Nick Jr. (UK), RTVE (Spain), Rai Yo Yo (Italy), ABC4Kids (Australia) and Kika (Germany). More recently, Nick Jr. in the U.S. acquired both seasons of Ben and Holly’s Little Kingdom, which marked the U.S. broadcast debut for the animated TV series.
Source: Entertainment One