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Battat Taps Fonda Snyder to Head New Entertainment Division

Industry veteran will help develop and promote parent company’s IP, while expanding strategic global partnerships with family entertainment companies, animation studios, broadcasters, and streamers.

Global toy company, Battat Co., has launched a new division, Battat Entertainment; Fonda Snyder has been appointed to serve as executive vice president, where she will lead the creative development, packaging, and production of entertainment based on the company’s award-winning best-selling brands including Our Generation, Li’l Woodzeez, Land of B., and Glitter Girls. The announcement was made by company president, Joe Battat.

“Fonda's appointment reflects our commitment to excellence. Her track record of innovation and success demonstrates a unique creative sense and keen strategic thinking, making her the ideal executive to build Battat Entertainment,” commented Battat.

Over the course of her career, Snyder has written, developed, and sold more than 50 projects, including animated features and TV series to DreamWorks; Warner Bros; Sony; Netflix; Disney Jr.; and PBS. Snyder served as president of Alchemy Ink, working with renown creators including Pulitzer Prize winning cartoonist Berkeley Breathed; NYT best-selling authors Suzanne and Max Lang; Eisner Prize winner Brad Meltzer; Oscar-winning actor Kevin Costner; and The Jim Henson Company. She also created strategies for iconic brands such as Raggedy Ann, Encyclopedia Brown, and The Phantom Tollbooth.

Prior to Alchemy, she served as VP, Disney Channel Original Movies and helped launch Technicolor’s IP development efforts. Snyder also co-founded Storyopolis, a franchise-oriented, family entertainment company financed by Microsoft co-founder Paul Allen.

With her extensive experience, Battat Co. will look to Snyder to spearhead partnerships with family entertainment companies, animation studios, global broadcasters, and streamers.

“I look forward to adapting Battat's beloved properties. To be able to curate my favorite writers, creators, and artists - to work with exceptional animation studios worldwide and build compelling TV series is a thrilling opportunity,” shared Snyder. “Battat’s mantra ‘Childhood is magical’ will definitely be reflected in all of our projects!”

Source: Battat Co.