Cartoon Network Latin America taps the talents of animation and digital production studio Awesome Inc. to create new promos for the network’s month-long stunt, ‘Kingdom of Awesome.’
To create the promotion and packaging for its month-long stunt, “Kingdom of Awesome,” Cartoon Network Latin America tapped the talents of animation and digital production studio Awesome Inc. Charged with the awesome task, the company designed and animated a fantastic animated kingdom where all of Cartoon Network’s princesses hang out. These aren’t just any ordinary princesses, but the brave, rocking royalty from the network’s popular shows, including Princess Bubblegum, Flame Princess, Lumpy Space Princess and Marceline from Adventure Time. It’s where fun reigns -- no wonder the boys want to get inside too.
“Our goal was to create a realm that was quirky, magical and visually enticing, starting with the aerial view of the spectacular kingdom,” says Awesome Incorporated Lead Designer Craig Sheldon. “We designed it with a velvety palette and used layered 2D and 3D elements for a dense visual experience and journey through this royally fun land.”
Awesome Inc’s team recreated the signature animated characters based on high res art and intensive study -- otherwise known as binge watching -- to replicate them with authenticity within the narrative. “It was important that the characters would feel contained within the world and stand out,” notes Ashley Kohler, Executive Producer, Awesome Incorporated. “We appreciated the Network’s trust and collaboration, and are super proud of the project.”
“We are happy to work with Awesome Inc. Once again, they have done a great job of understanding our network DNA, creating something that brings our Kingdom Of Awesome idea to life in a way that´s both visually exciting and fun for the ears,” said Damon Pittman, Senior Creative Director, Cartoon Network, Boomerang and Tooncast Latin America.
Michael Kohler of Bluetube, Awesome Inc’s sister company, created the matching "audio landscape" for the kingdom, providing sound design and mix for dozens of promo and packaging elements.
Source: Awesome Inc.
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
