Awesome Inc Creates ‘What We Do In the Shadows’ Promotional Campaign

Aiming to reflect the chaos and comedy of the hit Hulu show’s infamous vampire roommates, the studio ‘landed on an epic bat swarm using hand drawn cel animation, sneaking in bat cameos of feature characters Nadja, Laszlo and Nandor;’ show’s sixth and final season now streaming.

Animation studio Awesome Inc has launched a bat-tastic promotional and packaging campaign for the sixth and final season of FX’s Emmy-nominated comedy, What We Do In the Shadows, now streaming on Hulu.

The studio’s mission was to create a promotional package that reflects the chaos and comedy of the show’s infamous vampire roommates. “FX reached out to us to explore a variety of visual concepts and techniques to create a darkly funny send off for their popular series,” said a rep for Awesome. “We landed on an epic bat swarm using hand drawn cel animation, sneaking in bat cameos of feature characters Nadja, Laszlo and Nandor.”

Awesome Inc is a woman-owned animation studio recognized for producing 2D animation, motion design, and irreverent humor for series, film, commercials, and branded content. From cult classics like Adult Swim’s Squidbillies to recent ventures like Very Short Treks for CBS, the Atlanta-based studio is known for its expertise in comedy for adult audiences.

Check out the sophisticated development process from beginning to end here:

https://awesomeinc.com/project/what-we-do-in-the-shadows-s6

Source: Awesome Inc

L'Wren Alexa's picture

Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.